Social Media and Marketing Manager

Overview

Adelyne's Boutique and Gifts is a locally owned boutique in Tomball. We sell clothing, jewelry, home pieces, and the kind of gifts people drive across town for. Our customers know us by name, and we want our Instagram and TikTok to feel exactly like walking through our front door — warm, personal, and full of things you didn't know you needed.

We're small, which means the person in this role has real ownership. What you post is what our customers see.

The role

We're hiring a part-time Social Media & Content Coordinator to run our social presence day to day — shooting the content, writing the captions, scheduling the posts, and talking to our followers in the comments and DMs.

This is a hands-on creative job. You'll be in the store with the merchandise, styling it, photographing it, and turning it into content that makes people want to come in.

What you'll do

• Shoot our content. Product flat-lays, try-on videos, gift bundle styling, new arrival unboxings, and behind-the-scenes footage of the shop. Photo and video, mostly on a phone.
• Edit and post. Cut Reels and TikToks, edit photos to match our look, and publish 4–6 times a week across Instagram, TikTok, and Facebook.
• Write captions that sound like a person, not a brochure — and that give people a reason to come in or click through to the website.
• Run our stories daily. New arrivals, restocks, polls, sale announcements, and "just got these in" moments.
• Engage with our community. Reply to comments and DMs, answer product questions, and follow up with local customers and nearby small businesses.
• Keep a simple content calendar planned two to three weeks ahead, built around new inventory, holidays, and local events.
• Track what's working. Bring us a short monthly recap of top posts, follower growth, and which products got the most attention — so we can stock more of what people actually want.
• Help capture seasonal campaigns — holiday gift guides, Mother's Day, back-to-school, and our biggest sale weekends.

What we're looking for

• 1–2 years running social media accounts for a business, brand, or organization (internships and freelance clients count)
• A portfolio, personal account, or set of examples you can show us — we want to see actual posts you made
• Comfortable on camera or comfortable directing someone else who is
• Solid phone photography and video skills; working knowledge of at least one editing tool (CapCut, Lightroom Mobile, Canva, or similar)
• Strong writing — clean grammar, and a feel for tone
• Genuinely organized: you post on schedule without being reminded
• An eye for styling, color, and what looks good in a frame
• Reliable transportation to the store and availability for occasional weekend or evening events
• Must be able to lift and move merchandise and light display props (up to 25 lbs) while setting up shoots

Nice to have, not required:

• Retail or boutique experience
• Experience with Meta Business Suite, Later, Planoly, or a similar scheduler
• Familiarity with Shopify or another e-commerce platform
• Basic email marketing experience (Klaviyo, Mailchimp)
• Roots in the community — you know the local events, schools, and businesses worth tagging

Why you'll like working here

• Commission Available for the right canididate.
• Flexible hours that work around class or another job.
• 30% employee discount.
• A small team that will actually notice and appreciate good work.
• Real portfolio pieces you can point to.

How to apply

• Your résumé
• Links to 2–3 social accounts you've managed (or your own, if it shows your eye)
• A one-paragraph answer to this: Pick any product you'd expect to find in a gift boutique and tell us how you'd make one Reel about it.

Pay: $40,000.00 - $90,000.00 per year

Work Location: In person