Product Marketing Director

Position Overview

At Mongoose, we believe every conversation matters. We're on a mission to change lives by making conversation intelligence accessible to all in higher education – moving people forward whether it's supporting students, connecting alumni to opportunities, or ensuring parents are informed. As the Director of Product Marketing, you will lead the strategy and storytelling that connects our product vision to customer outcomes, driving positioning, messaging, and go-to-market execution that fuels revenue growth and market differentiation.

Key Responsibilities

• Lead Product Positioning & Narrative: Develop clear, compelling, insight‑driven messaging that articulates who we are, the problems we solve, and the value we deliver across the student lifecycle.
• Drive Go‑To‑Market Strategy & Execution: Build and execute end‑to‑end GTM motions for new products, features, and enhancements in partnership with Product, Sales, and Customer Success.
• Lead Lifecycle & Segment Strategy: Design full‑funnel programs with segment‑specific value propositions and lifecycle journeys to drive new business, customer expansion, and renewals.
• Build High‑Impact Sales Enablement: Create messaging frameworks, pitch decks, battlecards, and training programs to empower the Sales team in conveying value and closing deals.
• Fuel Customer Adoption & Expansion: Partner with Customer Success to drive product adoption, deepen product understanding, and build cross‑sell/up‑sell strategies that maximize customer value.
• Turn Insights Into Strategy: Bring market, customer, and competitive insights to inform product strategy and GTM prioritization through data‑driven recommendations.
• Elevate Mongoose's Category Leadership: Shape our market point‑of‑view on student engagement and support thought leadership initiatives to strengthen our market authority.
• Collaborate Across the Company: Work closely with Product, Sales, Customer Success, Marketing, and Leadership to ensure alignment and clarity across all go‑to‑market initiatives.

Required Qualifications

• A strategic product marketer who can seamlessly balance big‑picture narrative with hands‑on execution and translate complex capabilities into compelling stories.
• A customer marketing mindset with a proven ability to craft programs and content that attract new institutions and deepen engagement within existing customer bases.
• Extensive experience in B2B SaaS environments, with a strong background in positioning, messaging, and go‑to‑market strategy.
• Expertise in strategic storytelling, with the ability to build differentiated messaging, develop personas, and define buyer journeys that drive both emotional connection and commercial outcomes.
• A natural leader in GTM initiatives who excels at orchestrating cross‑functional partnerships and aligning teams around successful product launches.
• Proven skills in building sales enablement programs, including the development of pitch decks, battlecards, and competitive positioning materials.
• A data‑driven decision maker capable of synthesizing qualitative and quantitative insights to inform strategic recommendations.
• A builder with operational rigor who thrives in ambiguous environments and creates scalable systems to elevate product marketing impact.
• Strong leadership through influence, with excellent communication skills, empathy, and the ability to foster alignment across diverse teams.
• A naturally curious professional committed to continuous personal and professional growth.

Benefits & Perks

• Compensation: $144,000 - $172,000 a year
• Comprehensive medical, dental, and vision coverage
• 401K with company match: 100% of the 1st 3% and 50% of the next 2%
• Flexible PTO and competitive leave policies, including 13 paid holidays plus a week off between Christmas and New Year's
• Eligible for up to a 10% annual bonus based on company and individual performance