Brand Marketing Coordinator

Position Overview

thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. As one of the world's largest online resale platforms for apparel, shoes, and accessories, thredUP is changing the way consumers shop while caring for the planet. In this role as Brand Marketing Coordinator, you will be the key driver in enhancing thredUP’s brand awareness and preference through organic social, content, community, and influencer strategies. Reporting directly to the Brand Marketing Manager, you will coordinate social media campaigns—especially on Instagram—and collaborate closely on our Ambassador program.

At thredUP, your base pay is one part of your total Compensation package, with a range between $80,000 and $92,000 based on your skills, qualifications, experience, and location.

Key Responsibilities

• Lead planning and execution of thredUP’s Social Content Calendar.
• Develop and schedule content on thredUP’s social media channels including Instagram, Facebook, and Twitter.
• Monitor channel KPIs and take ownership of measuring performance across all social media channels.
• Oversee project management of social campaigns and collaborate with Creative and Copy teams.
• Create in-house content including photography and videos as needed.
• Assist with the growth and management of the Ambassador program through talent vetting, daily program oversight, and performance analysis.
• Manage thredUP’s social community on Instagram via story interactions, comments, and direct messages.
• Oversee and expand the use of User Generated Content across all owned marketing channels.

Required Qualifications

• 1-3 years of experience in a social media coordinator role.
• Expertise in multiple social media platforms including content creation (filming videos and taking photos) and performance analysis.
• Experience with influencer and ambassador programs.
• Excellent communication skills and a proven track record with detail-oriented, customer-facing materials.
• A passion for sustainable fashion and thrift is preferred.

Benefits & Perks

• 4-day work week, with Fridays off.
• Hybrid work environment: 3 days in the office and 1 day remote each week.
• Competitive salary based on market data.
• Opportunity to own shares of thredUP stock and eligibility for discretionary restricted stock unit awards.
• Employee stock purchase plan.
• Flexible PTO with 13 company holidays.
• Paid sabbatical after 3 years of full-time employment.
• Generous paid parental leave for new mothers and fathers.
• Medical, dental, vision, 401k, life, and disability insurance offered.