Manager, Field Marketing (Boston)

Position Overview

The Field Marketing Manager (FMM) represents the Red Bull brand at a local level by incorporating global and national priorities into tailored community initiatives. Responsible for developing and executing localized marketing strategies across Consumer Collecting, Sports, Culture, and Communications, the FMM builds robust networks with local influencers, manages field teams, and ensures a premium brand presence whether on-premise, off-premise, or in new business channels.

Key Responsibilities

• Incorporate global and national Red Bull strategies and the brand philosophy into local marketing initiatives.
• Develop and execute local events and programs that enhance brand image and consumer engagement.
• Gather and analyze market insights, consumer behavior, and competitor activities, and share findings with regional teams.
• Collaborate with regional sales and sports marketing teams to ensure product availability and integrate athlete activations.
• Lead, recruit, and mentor Field Marketing Specialists (FMSs) and Student Marketeers while managing performance and training.
• Oversee regional budgets, logistical systems, and partnerships to drive cost efficiencies and operational success.
• Leverage digital and social media trends to drive innovative, 360-degree campaigns that resonate with local audiences.

Required Qualifications

• Minimum of 3 years in marketing with proven experience in people management and team leadership.
• Demonstrated expertise in negotiation, budget management, and collaborating with commercial teams.
• Strong networking and communication skills with the ability to engage diverse stakeholders.
• Excellent leadership, strategic planning, project management, and multitasking capabilities.
• A creative mindset with a thorough understanding of brand strategy, digital trends, and consumer insights.
• Bachelor's degree or equivalent professional experience; fluency in English is mandatory.
• Must possess a valid U.S. driver's license.

Benefits & Perks

• Compensation: Base salary range of $85,360 - $128,040 + cash incentives (offers may vary based on experience).
• Comprehensive Medical, Dental, and Vision Plans.
• 401k Match, Family Leave, PTO & Paid Holiday Schedule.
• Pet, Legal, and Life Insurance as well as Tuition Reimbursement.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals currently authorized to work in the United States on a valid visa. Red Bull North America, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, disability, veteran status, age, or any other protected classification.