TFO Director of Marketing

Director of Marketing

Interested candidates should submit a resume and cover letter to Jobs@floridaorchestra.org. Please include Director of Marketing in the subject line.

Position Summary

The Florida Orchestra seeks an experienced and strategic Director of Marketing to lead the development and execution of integrated marketing campaigns that drive ticket sales, grow audiences, and strengthen the orchestra’s brand across Tampa Bay. Reporting to the Vice President of Marketing & Audience Experience, the Director of Marketing manages day-to-day marketing operations and oversees the planning and execution of campaigns across digital, print, email, and paid traditional media channels.

This role has authority and responsibility across all earned revenue, with a goal of more than $6 million in the 26/27 season and is responsible for translating strategic goals into effective marketing campaigns that increase attendance and elevate audience engagement. The Director of Marketing will supervise the Graphics & Production Manager, collaborate closely with the Social Media & Content Manager, and work cross-functionally with ticketing, development, artistic planning, and communications teams.

This position is ideal for a highly organized marketing leader who thrives in a fast-paced, collaborative environment and is passionate about the performing arts.

About The Florida Orchestra

The Florida Orchestra exists to INSPIRE | EDUCATE | UNITE through the power of music. Now in its 58th season, TFO is the largest professional orchestra in Florida and the only arts organization serving the entire Tampa Bay region. Led by internationally acclaimed Music Director Michael Francis, the orchestra employs 70 professional musicians and presents more than 100 concerts and education programs each season across Tampa, St. Petersburg and Clearwater, reaching audiences throughout the community. With an annual budget of approximately $16 million, The Florida Orchestra is a leading cultural force dedicated to artistic excellence and community impact.

Reports to

Vice President of Marketing & Audience Experience

Responsibilities

Marketing Strategy & Campaign Execution

• Support the development, execution and evaluation of marketing plans and budgets in collaboration with the Vice President of Marketing & Audience Experience.
• Plan and execute integrated marketing campaigns across email, direct mail, digital and traditional channels to drive attendance and ticket sales.
• Identify target audiences for each concert or program and implement strategies and marketing materials to achieve sales and engagement goals.
• Manage the marketing campaign calendar and ensure coordinated execution across channels.
• Monitor campaign performance and contribute to strategies that increase audience engagement, attendance and visibility for The Florida Orchestra.

Digital Marketing & Website Management

• Serve as the primary internal owner of FloridaOrchestra.org as a core marketing, audience engagement and ticket sales platform.
• Oversee website content, structure and performance to ensure effective user experience and clear pathway to ticket purchase.
• Manage relationships with external web development and digital marketing vendors, including site maintenance and issue resolution.
• Implement SEO best practices and monitor website analytics to improve discoverability, engagement and conversions.
• Work closely with the Ticket Center to ensure a seamless connection between the marketing website and the Tessitura ticketing platform.

Email Marketing & Audience Segmentation

• Own the orchestra’s email marketing strategy, including campaign planning, scheduling and performance optimization.
• Develop and manage audience segmentation within Tessitura to support targeted campaigns and audience growth.
• Produce and schedule email communications supporting concerts, subscriptions and institutional messaging.
• Analyze email performance and refine segmentation, messaging and frequency to improve engagement and conversion.

Creative Production & Advertising

• Supervise the Graphics & Production Manager and oversee the development of marketing materials including advertising, brochures, concert programs and promotional assets.
• Manage print and digital advertising placements as well as radio and TV schedules.
• Oversee direct mail campaigns including content development, design coordination and list management.
• Ensure visual consistency and adherence to brand standards across all marketing materials.

Content & Cross-Department Collaboration

• Manage the orchestra’s marketing content calendar and coordinate messaging across channels.
• Collaborate with the Social Media & Visual Content Manager to align campaigns with social media storytelling and engagement.
• Work with the Chief Communications Officer and internal stakeholders to support coordinated communications initiatives.
• Support development of website and marketing content including photography, video and program information.

Data, Reporting & Audience Insights

• Analyze marketing and audience data in collaboration with the Ticket Center and leadership team.
• Use key performance indicators including ticket sales, audience growth, campaign ROI and engagement metrics to inform campaign strategy and audience development initiatives.
• Leverage emerging AI-powered marketing tools to improve campaign performance, audience targeting and workflow efficiency.

Concert & Organizational Support

• Represent The Florida Orchestra at select concerts and events as assigned.
• Support additional marketing and audience engagement initiatives as needed.

Qualifications

• Minimum 5 year’s experience in marketing, arts administration, communications or related fields.
• A genuine passion for the arts and belief in the transformational power of music.
• Educational background: Degrees in marketing, music, or a related field are preferred. A graduate degree is a plus.
• Familiarity with WordFly, WordPress, Excel, Adobe Suite and ticketing software Tessitura, or willingness to learn.
• Excellent verbal and written communication skills.
• Effective problem-solving skills.
• Focus on creativity and innovation.
• Knowledge of digital marketing channels, social media and relevant software.
• Ability to analyze data and make data-driven decisions.

Compensation

• Targeted Salary: $80-85k annually.
• Benefits: Medical, dental, vision, retirement plan, paid time off, and a strong team culture rooted in mutual respect and creativity.
• Location: This is a full-time, on-site position based in Tampa Bay. Concert and evening work is part of the rhythm of the job.

Application Process

Interested candidates should submit a resume and cover letter to Jobs@floridaorchestra.org. Please include Director of Marketing in the subject line. All inquiries and discussions will be considered strictly confidential.

The job description does not constitute an employment agreement and is subject to change by The Florida Orchestra based on the changing needs and requirements of the job, department, or organization. Duties, responsibilities and skills are subject to change.

The Florida Orchestra is a registered 501(c)3 non-profit, an equal opportunity employer, and does not discriminate on the basis of race, sex, age, religion, national origin or any other basis prohibited by applicable law.

Pay

$80,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location:

In person