Marketing Technology Product Owner

Position Overview

Please note this position is based in our Phoenix, AZ Support Office. Sprouts Farmers Market is on an exciting journey to invest in and grow its Marketing Technology stack – from data storage to activation via owned and paid channels. You will play a pivotal role in shaping a multi-year technical roadmap that enhances our personalization capabilities across email, text, push, direct mail, our web and mobile platforms, and ad technology.

As the Marketing Technology Product Owner, you will be responsible for the configuration, deployment, and optimization of MarTech products, collaborating closely with engineers, architects, and analysts. We strive for a solution-focused product mindset in an ever-evolving customer environment. If you have a strong passion for marketing technology, Join us!

Key Responsibilities

• Cultivate strategic relationships with platform partners and serve as the primary contact for MarTech providers (e.g., Aprimo DAM & Media Ad Technology).
• Assess and extend existing Marketing Technology platforms to better align with marketing strategies.
• Drive quarterly business reviews with platform partners and influence platform strategies.
• Continuously research emergent technology trends by attending conferences, webinars, and industry events, and recommend strategic opportunities.
• Mentor junior team members to foster growth in product ownership.
• Influence vendor platform roadmaps by providing feedback on new capabilities and feature requests.
• Monitor platform utilization, identify roadmap milestones, and manage contract renewal timelines.
• Lead collaborative sessions with Business Owners and technical teams to craft a cohesive roadmap.
• Represent platform changes in IT Change Advisory Board meetings and ensure clear stakeholder communication.
• Ensure compliance with Sprouts Security Policies, especially regarding user access and customer PII.
• Design and implement ongoing monitoring and alerting to safeguard core platform functionality.
• Architect internal solutions and work with Solution/Data Architects on integrations and data feeds.
• Configure platforms as needed, providing thought leadership to both internal teams and external service partners.
• Support the CRM and personalization roadmap through enablement of new features like dynamic content and in-app messaging.
• Ensure thorough documentation of business requirements and establish traceability for technical and QA stories.
• Collaborate with product managers to understand the Marketing technology budget and the impact of feature roadmaps.
• Develop and manage a platform issue management process that aligns with the ITIL incident management framework.

Required Qualifications

• Braze Certified Practitioner & Developer preferred (or willingness to become certified within the first 12 months).
• Aprimo certification is preferred (or willingness to become certified within the first 3 months).
• Explicit knowledge of Paid Media integrations and technologies such as Demand Side Platforms, Programmatic Ad Buying, Google Ad Manager, and Data Onboarding solutions.
• Bachelor’s or Master’s degree or equivalent work experience.
• At least 5 years of experience working with or supporting marketing technology platforms (ESPs, CDPs) in a high-growth environment.
• Strong technical understanding of data movement, ingestion (API, SDK, CSV imports, batch integrations) and system integrations.
• Minimum of 3 years’ experience with system integrations, data mappings, configurations, implementations, and data migration.
• Working-level knowledge of SQL; experience in a Databricks environment is a plus.
• Solid understanding of data architecture, data models, flows, as well as data privacy, consent, and preference management.
• Proven ability to lead technical discussions, manage priorities, and communicate effectively across diverse stakeholders.
• Strong interpersonal skills and vendor management experience.

Benefits & Perks

• Competitive pay
• Sick time plan to support you or an immediate family member’s health
• Vacation accrual plan
• Opportunities for career growth
• 15% discount for you and one other family member on all Sprouts purchases
• Flexible schedules
• Employee Assistance Program (EAP)
• 401(K) Retirement savings plan with a generous company match
• Company-paid life insurance
• Contests and appreciation events full of prizes, food, and fun
• Eligibility for bonus based on company and/or individual performance
• Affordable benefits including medical, dental, and vision coverage
• Health Savings Account with company match and pre-tax Flexible Spending Accounts for healthcare and dependent care
• Company-paid short-term disability coverage and paid parental leave
• Paid holidays
• DailyPay: Access your earned pay every day at no extra cost.