Director of Demand Generation - Startups (Remote US)

Position Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue – not just leads. Using our proprietary Customer Generation methodology, we cut through the noise to drive pipeline, fuel SQLs, and scale innovative brands across SaaS and B2B industries. We move fast, think boldly, and value those who challenge the status quo. As Director of Demand Generation for our Startups Division, you will lead a high-velocity, client-facing team, owning strategy, execution and building a high-performance culture that delivers measurable results.

Key Responsibilities

• Lead, coach, and inspire a team of about 20 digital marketers (Paid Media, SEO, and CRO) to deliver consistent, high-quality work across strategy creation and execution.
• Develop Associate Directors into strong people managers and client leaders, capable of inspiring teams and growing accounts.
• Own key KPIs across client retention, NRR, campaign performance, and team engagement.
• Act as executive sponsor for top-tier accounts, driving alignment in ABRs, renewals, and escalations while maintaining transparency and calm under pressure.
• Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management.
• Be a force of positive energy, clarity, and confidence for both clients and internal teams, especially during high stakes or tight timelines.
• Partner cross-functionally with Sales and other service lines to fuel new business, upsells, cross-sells, and overall client success.
• Own department planning and growth – manage budgeting, capacity, and hiring to ensure continued success.

Required Qualifications

• 7–10+ years leading client-facing performance marketing teams in an agency environment, with deep B2B and SaaS expertise.
• Proven success managing fast-paced, high-volume accounts, including Director oversight of 30+ clients and strategizing multi-service delivery.
• Experience coaching and developing managers and senior individual contributors with clear frameworks for expectations, feedback, and growth.
• Fluency in auditing paid media platforms (Google Ads, LinkedIn, review sites like G2/Capterra) and a working knowledge of SEO and CRO.
• Strong executive presence and composure, able to confidently represent the agency in C-level meetings and high-pressure situations.
• Comfort with KPI tracking, reporting, and making data-driven decisions that drive results.
• A natural communicator who brings clarity to ambiguity and inspires others to achieve excellence.
• A reputation for follow-through, reliability, and delivering on promises.

Preferred Qualifications

• Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space.
• Familiarity with RevOps concepts, lifecycle metrics (like LTV:CAC), or client onboarding frameworks.

Benefits & Perks

• Compensation: Competitive base salary plus performance-based bonus eligibility.
• Medical, Dental, & Vision: Comprehensive plans including a 100% employer-paid plan for you and a 50% employer contribution for dependents.
• Benefits to support the whole person, including access to mental health resources (Spring Health, Headspace) and physical wellness (Omada, Aaptiv, One Medical membership).
• Generous time off including unlimited PTO (with a minimum of two weeks), paid company holidays, your birthday off, and an end-of-year recharge period.
• Financial benefits such as Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure and an annual all-agency trip.