Chief Marketing Officer

Angel Of The Winds Casino Resort5 months ago

Washington

On-site

Full-time

Junior Level (1-3 years)

Job Description

Serves as an active, strategic leader with comprehensive marketing strategy including casino operations, retail operations and all internal and external communication.
Leads activities of the Marketing Department including, but not limited to, Creative, Advertising, Player Development, Player’s Club and Events & Entertainment.
Provides regular updates and works collaboratively with the Executive Team and CEO on all projects FOH and BOH.
Formulates and administers the annual marketing plan based on business needs founded in analytics and market research.
Responsible for planning and execution of Casino marketing and advertising strategies, directs marketing events, coordinates marketing materials, manage department budget, performs market research and partners with various leaders on marketing campaigns.
The intended results of these strategies are to drive growth in revenue, brand recognition, customer database and repeat visits.
Responsible for advertising efforts across various channels, managing the player tracking system, negotiating media buys, and maintaining strong relationships with clients, advertising agencies, and partners to increase market share and maintain a competitive position.
Monitors performance of marketing plans and strategies against forecasts and budgets and adjust as appropriate to execute long term and short-term goals.

Bachelor’s Degree in Marketing. Ten years of experience and progressive responsibility with a broad focus in casino marketing, including strategic planning, advertising, public relations, media, design and player tracking.
Excellent leadership, representing our core values.
Excellent communication skills and ability to maintain effective relationships at all levels of the organization, and with the public.
Knowledge of principles and practices of general business administration including personnel practices and employment laws, program budgeting, general accounting, financial analysis, and fiscal management practices.
Ability to prepare complex reports, correspondence, charts, layouts, forms, handbooks, memoranda and other information and instructions with strong mathematical skills.
Must be customer service oriented and have excellent verbal and written communication skills with the ability to multi-task.
Ability to work in a challenging environment dealing with sensitive issues and maintain confidentially with strong attention to detail and excellent problem solving, organizational, and time management skills.
Ability to maintain professional, courteous, and effective working relationships with all levels of the organization and outside business contacts.

Organizational Skills

Casino Marketing

Market Research

Communication

Leadership

Advertising

Time Management

Creative Direction

Public Relations

Strategic Planning

Budget Management

Problem Solving

Customer Service

Media Management