Marketing Specialist- International , Emerging Brands

Position Overview

Are you a passionate marketer with a global mindset? Do you thrive on developing innovative strategies for emerging brands? Columbia Sportswear is seeking a Marketing Specialist for our International division to help drive the success of our growing portfolio of brands. As a key member of our team, you will have the opportunity to make a significant impact on our international market growth and brand awareness. Join us at Columbia Sportswear and be a part of our mission to inspire and enable people to enjoy the outdoors.

Key Responsibilities

• Develop and implement innovative marketing strategies for the international division of Columbia Sportswear.
• Conduct market research and analysis to identify global trends, consumer behavior, and competition.
• Collaborate with cross-functional teams to create and execute marketing campaigns for emerging brands.
• Work closely with brand teams to ensure messaging and branding consistency across international markets.
• Monitor and track the effectiveness of marketing initiatives and recommend improvements.
• Stay up-to-date with industry developments and identify new opportunities for growth in international markets.
• Build and maintain strong relationships with international partners, distributors, and agencies.
• Manage marketing budgets and ensure efficient allocation of resources.
• Develop and maintain brand guidelines for international markets.
• Communicate regularly with regional teams to ensure alignment and consistency in marketing efforts.
• Work with the creative team to develop culturally relevant marketing materials.
• Provide support for international events and trade shows.
• Analyze and report on key performance metrics for marketing campaigns.
• Act as a brand ambassador and advocate for Columbia Sportswear's mission and values.
• Continuously seek innovative ways to drive brand awareness and growth in international markets.