Marketing Operations Manager

The Role

We're looking for a builder-operator: someone who can both design and personally implement our marketing and admissions infrastructure in GoHighLevel, and manage a small bench of remote contractors (editors, writers, designers, ad specialists) executing under them.

This is not a strategy-only or content-only role. You will own the system end to end — build it, automate it, document it, and manage the people who feed it. If you've run a small agency, managed a VA team, or built full funnels in GHL for high-ticket, education, or healthcare clients, this is squarely in your wheelhouse.

Because we work closely and move fast, this role is on-site in Jacksonville, FL. We want someone local we can meet with and build alongside in person.

What You'll Build & Own

Student recruitment system (GoHighLevel)

• Lead-capture forms and landing pages
• Automated SMS/email nurture sequences
• An AI texting agent that qualifies inbound leads (program interest, timeline, financing needs)
• An application funnel with conditional logic

Patient acquisition system

• A separate funnel to bring in patients for our students to treat
• An AI appointment-booking agent
• Automated follow-up sequences for no-shows

AI lead scoring & routing

• A scoring system that tags and prioritizes leads by engagement
• Auto-routing: hot leads to our admissions team, cold leads into nurture

Automated communications

• An AI chatbot / SMS responder handling FAQs 24/7
• Escalation triggers that hand off to a human when a lead needs one
• Post-enrollment review and testimonial request automation

AI content & distribution engine

• A repeatable system that turns one source asset (video, interview, webinar, podcast, VSL) into many pieces: Reels, TikTok clips, LinkedIn/X posts, email, blog articles, and ad concepts
• Content calendar, scheduling, distribution, and performance tracking
• A library of AI prompts and workflows powering all of the above

Team & process

• Hire, manage, and QA a bench of Upwork / remote contractors
• Document clear SOPs for every system you build
• Light back-office and enrollment workflow automation, coordinated with our admin team (not bookkeeping itself)

You're a Strong Fit If You Have

• Deep, hands-on GoHighLevel experience — funnels, automations, pipelines, A2P/SMS (this is a must)
• A track record building marketing and sales automation that produced measurable results
• Fluency with AI tools (Claude, ChatGPT, custom GPTs) and automation platforms (Make, Zapier, Airtable)
• Experience building and running AI content / repurposing systems
• Experience managing remote contractors or a VA team
• The rare combination of strategy, hands-on build, and people management

Bonus Points

• Background in education, coaching, consulting, or healthcare marketing
• High-ticket lead generation and funnel experience
• Founder-led or personal-brand growth experience
• Examples of turning one piece of content into dozens of assets across multiple channels

Location & Schedule

On-site in Jacksonville, FL. Full-time. Must be local and available to meet and work in person.

Compensation

$90,000–$110,000/year, depending on experience.

How to Apply

Send your resume plus a short note and links or examples of systems you've built — especially GoHighLevel funnels and AI content or automation workflows. Tell us about one system you built that turned a single input into many outputs (content, leads, or both), and the results it produced.

Pay

$90,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location:

In person