Controller, Management, Financial Manager

Whitmore Custom Homes

is a family-owned and operated luxury, fixed-price custom home builder based in Grand Rapids, MI. Founded by three brothers with a unique blend of engineering expertise and a deep commitment to craftsmanship, we have redefined what the custom homebuilding experience can be.

We have completed more than 100 custom projects across three primary regions: Grand Rapids, Northern Michigan, and the West Michigan Lakeshore. Our dedicated team delivers a luxury experience backed by a fixed price, giving clients the confidence to build without fear of cost surprises.

Our core values — Business-Minded, Empathy, Passion, Integrity, and Hospitality — guide how we operate every day and how we show up for our clients, our trade partners, and each other.

Role Mission

The Controller is a key part of the operational and financial backbone of Whitmore Custom Homes. This role owns the company’s accounting, finance, payroll, HR, and administrative functions — ensuring that the systems, processes, and platforms that support our projects run accurately, efficiently, and in complete alignment with our construction teams.

The Controller is a senior leader who sits at the intersection of financial performance, operational efficiency, and technology — providing real-time visibility to leadership and enabling project teams to execute with confidence. The right person for this role is detail-oriented and process-driven, but also thinks strategically about how finance and operations support company growth.

Why This Role

Financial Ownership: You’re not just keeping the books — you’re the company’s financial command center. Accurate, timely, and strategic financial management directly impacts project profitability and company health.

Cross-Functional Reach: The FBM connects finance, operations, HR, and technology. You’ll have a hand in nearly every aspect of how the company runs.

Senior Leadership Access: You’ll report directly to the CEO and collaborate closely with department leads across construction, sales, and marketing. Your perspective will shape company decisions.

Platforms That Matter: Buildertrend and Quick Books Online are mission-critical tools ’ll own them — and have the opportunity to improve how we use them.

Growth Company, Real Impact: We’re scaling aggressively. The systems and processes you build now will define how Whitmore operates as we grow across Michigan markets.

Primary Responsibilities

• Oversee all financial operations in close partnership with the CEO and ownership, including budgeting, forecasting, and financial reporting.
• Ensure accurate and timely invoicing, accounts receivable, and accounts payable.
• Manage the cash draw process end-to-end:
• Partner with Project Managers to communicate with title companies and lenders.
• Ensure draw requests are sent accurately and on time to support healthy cash flow.
• Administer the lien waiver process in compliance with established standards.
• Track project budgets and expenses across the portfolio; provide regular variance analysis and updates to leadership and project teams.
• Track escrow agreement funding and coordinate with title companies to ensure proper steps are completed before construction commences.
• Develop and implement financial controls and processes that improve budget discipline and protect profitability.
• Administer company expense processes, including managing the Buildertrend Cost Inbox and reconciling credit card transactions in Quick Books Online.
• Oversee Quick Books Online for other sister entities (design company and real estate holding company).
• Work alongside third-party accountants for year-end book closing, operational reporting, and tax preparation.
• Administer annual corporate filings, including subcontractor/vendor 1099s and employee W-2s per IRS deadlines.
• Manage the company’s business insurance portfolio to ensure proper coverage and facilitate annual audits, including:
• General Liability & Builder’s Risk
• Cyber Security Policy
• Vehicle Insurance

Human Resources, Payroll & Administration

Oversee core HR functions including employee onboarding, compliance, safety standards, and maintaining employee records.

Oversee timely and accurate...