Director of Marketing

Job Summary

Texas Children’s is seeking an experienced and strategic director of marketing to lead the planning and execution of integrated marketing strategies that support growth, access and loyalty for the nation’s largest pediatric and women’s health system. The director of marketing will translate enterprise and service-line priorities into effective marketing programs, ensuring consistent brand expression and engaging patients, families, and communities across channels.

The Director of Marketing should possess the following qualities:

• A results-driven marketing approach, with an emphasis on achieving measurable outcomes.
• A strategic thinker with the ability to translate strategy into execution.
• A consumer and mission-centered mindset.
• The ability to act as a collaborative partner, influencing teams and leaders across the organization.
• Expertise in data-informed decision making and demonstrated analytical acumen.

Essential Duties and Responsibilities

Marketing Strategy & Execution

• Develop and execute integrated omni-channel marketing plans aligned with organizational growth priorities, including service lines, geographic markets, and digital health offerings.
• Lead campaign strategy, planning, and execution across digital, paid media, owned channels, and select earned efforts.
• Partner with analytics and digital teams to define KPIs, monitor performance, and optimize marketing effectiveness and ROI.

Brand Integration & Stewardship

• Ensure consistent and effective application of brand standards, messaging, and visual identity across all marketing initiatives.
• Serve as a brand steward for assigned service lines and markets, advising internal stakeholders on best practices.

Consumer Engagement & Loyalty

• Lead marketing initiatives that strengthen awareness, engagement, retention, and loyalty among patients and families.
• Collaborate with patient experience, access, and digital teams to support cohesive, intuitive, and on-brand consumer journeys.
• Apply consumer insights to inform targeting, personalization, and messaging strategies.

Partnerships & Market Activation

• Support and manage marketing partnerships, sponsorships, and community activations that extend reach and support growth objectives.
• Coordinate with internal stakeholders to ensure partnerships align with brand values, organizational mission, and compliance requirements.

Team & Operational Leadership

• Manage, coach, and develop a team of marketing professionals.
• Oversee agency and vendor relationships.
• Manage assigned budgets, timelines, and project priorities with accountability and discipline.

Collaboration & Compliance

• Partner closely with communications, digital, philanthropy, clinical, and operational leaders to ensure aligned messaging and execution.
• Ensure all marketing activities comply with healthcare regulations, patient privacy standards, and organizational policies.

Qualifications:

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.

Experience

• Minimum of six (6) years of progressive marketing experience, including people and/or project leadership responsibilities.
• Healthcare, pediatric, academic medical center, or mission-driven organization experience preferred.