Senior Manager, Customer Marketing
Virtual Vocations Inc8 months ago
Arlington, VA, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
A company is looking for a Senior Manager, Lifecycle & Customer Marketing.
Key Responsibilities
- Define and lead the lifecycle marketing strategy, focusing on customer engagement and retention
- Own execution and optimization of email campaigns and manage contact data for audience targeting
- Build and scale a lifecycle marketing team while establishing processes and best practices
Required Qualifications
- 7+ years of lifecycle or customer marketing experience in a B2B SaaS or technology environment
- Experience with product-led growth organizations and optimizing digital onboarding experiences
- Proven success in building and leading teams, and defining marketing operations
- Deep proficiency with Marketo, Salesforce CRM, and customer data integration tools
- Strong analytical skills with experience using analytics tools for performance measurement
Required Skills
Retention Strategies
Audience Targeting
Lifecycle Marketing
Analytical Skills
Digital Onboarding
Salesforce CRM
Customer Data Integration
Email Campaigns
Marketing Operations
Product-Led Growth
Customer Engagement
Marketo
Team Building
Performance Measurement