Social Media and Marketing Manager

Overview

Are you passionate about shaping compelling digital narratives and engaging audiences across multiple platforms? We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our online presence, craft innovative content, and drive impactful marketing strategies. In this role, you will harness your creativity and analytical skills to elevate brand awareness, foster community engagement, and optimize digital marketing performance. Join us to make a tangible difference through vibrant social media campaigns, strategic branding initiatives, and data-driven marketing efforts that inspire action and build lasting relationships.

Responsibilities

• Develop and execute comprehensive social media strategies across diverse platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to enhance brand visibility and engagement.
• Create captivating content including graphics, videos, photography, and written posts that align with brand voice and marketing objectives.
• Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities for strategic adjustments.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce high-quality visual assets for campaigns.
• Implement paid advertising campaigns on platforms such as Facebook Advertising to target specific audiences and maximize ROI.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure campaign success and inform future strategies.
• Collaborate with cross-functional teams including PR, sales, and creative departments to ensure cohesive branding and messaging.
• Conduct keyword research for SEO optimization of content to improve search engine rankings and organic reach.
• Track marketing online analytics and media performance metrics to continually refine marketing tactics for optimal results.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media platforms’ management tools such as Hootsuite or Buffer.
• Skilled in graphic design and media editing using Adobe Photoshop, Adobe Illustrator, and other Adobe Creative Suite applications.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and marketing online analytics.
• Experience with social listening tools and social media communication strategies.
• Ability to create engaging content including writing compelling copy and producing multimedia assets like videos and photos.
• Strong understanding of social media marketing trends, branding principles, and relationship management techniques.
• Excellent proofreading skills with an eye for detail in content creation.
• Familiarity with e-commerce platforms is a plus; a background in digital marketing performance monitoring is highly desirable.

Join our team as a Social Media and Marketing Manager

if you’re ready to energize brands through innovative digital storytelling! Bring your creativity, analytical mindset, and passion for marketing online analytics to help us connect authentically with audiences worldwide while driving measurable results.

Benefits:

• Flexible schedule