Content and Social Media Manager

Position Overview

KRAUS USA, a premium sink and faucet manufacturer and an affiliate of Masco’s Delta Faucet Company, is renowned for its exceptional product line and innovative online presence. We strive to push the boundaries of design to create an extraordinary kitchen and bath experience.

We are seeking a highly motivated and creative Content and Social Media Manager to join our Brand and Creative Team. You will develop benefit-driven, consumer-focused content for product launches, manage social media campaigns, and collaborate closely with the Brand Leader to refine messaging and enhance brand differentiation. This is a remote opportunity working on an Eastern Time Zone schedule.

Hiring Range: $64,200.00 - $100,870.00 (Actual compensation may vary based on experience, education, geographic location, and skills.)

Key Responsibilities

• Develop compelling product launch content that addresses consumer needs and highlights benefits with clear, concise messaging.
• Conduct keyword research and implement SEO and SEM strategies to enhance online visibility and drive organic traffic.
• Craft both concise and long-format copy optimized for SEO while maintaining a relatable tone.
• Plan and manage marketing strategies and campaign execution for social media, email, blog, and web platforms.
• Develop and implement engaging social media campaigns and collaborate with influencers to amplify the Kraus brand.
• Leverage digital marketing tools, including automation and customer data platforms, to optimize strategies.
• Monitor and analyze campaign data to adjust content and boost engagement.
• Write trade-focused copy for trade shows that effectively integrates with visuals for a cohesive booth presence.
• Collaborate with cross-functional teams to ensure consistency with broader business objectives and timely execution of initiatives.
• Work closely with the Brand Leader to refine brand messaging and maintain a strong, distinctive voice.

Required Qualifications

• At least 5 years of experience in digital marketing and copywriting, with a focus on content creation for product launches and social media.
• Proven success in developing and managing social media campaigns across various online channels.
• Strong expertise in influencer marketing, including outreach, vetting, and end-to-end campaign management.
• Experience with SEO/SEM strategies and keyword research to optimize content reach and engagement.
• Familiarity with marketing automation platforms and tools; Salesforce experience is a plus.
• Excellent communication skills with the ability to craft clear, engaging messaging for diverse audiences.
• Ability to work independently and collaboratively, managing multiple projects in a fast-paced environment while meeting tight deadlines.

Benefits & Perks

• Culture: Award-winning reputation for equality, diversity, inclusion, flexibility, and work-life balance.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, employee incentive programs, and mental, physical, and financial wellbeing resources.
• Learning & Development: Access to LinkedIn Learning and opportunities for cross-company projects.
• Social Impact: Employee-led Business Resource Groups, an annual paid volunteer day, and opportunities to share skills with charities and nonprofits.

Company: Delta Faucet Company

Employment: Full time. Delta Faucet Company is an equal opportunity employer committed to compliance with all applicable laws and fostering an inclusive environment for all employees.