Admissions Counselor

Position Overview

Are you passionate about helping students pursue one of today's most rewarding and in-demand careers? As the primary guide for future nurses in the Undergraduate Nursing program, you'll support students from their very first questions through the start of their academic journey. This is a unique opportunity to combine your expertise in admissions with the life-changing impact of nursing education. In this full-time 12-month role, you will develop innovative recruitment strategies, collaborate closely with faculty and campus partners, and serve as the trusted point of contact for students eager to make a difference in healthcare, all while advancing Viterbo's tradition of academic excellence and Franciscan values.

Key Responsibilities

• Serve as the lead admissions advisor for undergraduate nursing, developing and executing a comprehensive recruitment strategy aligned with program capacity and licensure preparation.
• Maintain in-depth knowledge of curriculum, clinical requirements, and licensure expectations to advise prospective students with accuracy and confidence.
• Act as the key contact for prospective nursing students and their families, delivering timely and personalized communication throughout the enrollment process.
• Collaborate with faculty and academic leaders in the College of Nursing to ensure alignment between recruitment efforts and program expectations; coordinate faculty participation in recruitment events, class visits, and outreach initiatives.
• Provide regular feedback to the College of Nursing and admissions leadership about prospective student trends, market intelligence, and enrollment challenges.
• Partner with the Financial Aid Office, Advising, and other campus departments to create a seamless onboarding experience for prospective nursing students.
• Work closely with Marketing and Communications to shape targeted messaging, contribute to content development for print materials, web pages, email campaigns, social media, and video storytelling, and ensure accuracy and inclusiveness across all platforms.
• Represent Viterbo at college fairs, high school visits, transfer events, and virtual sessions; identify new partnership opportunities with high schools or other education organizations.
• Build and maintain relationships with key influencers such as guidance counselors.
• Lead within the undergraduate admissions team by mentoring colleagues, contributing to training and onboarding, and providing strategic input across functional areas.
• Support general recruitment activities for other academic areas as needed while maintaining flexibility and a team-first mindset.
• Maintain accurate records in the CRM and share insights on territory and program-specific trends to inform broader team strategies.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree required.
• Demonstrated experience in data analysis, strategic planning, and project leadership within a recruitment or admissions environment.
• Strong interpersonal skills with the ability to manage both prospective student relationships and student staff with professionalism and care.
• Experience working independently with complex responsibilities and managing competing priorities effectively.
• Valid driver's license and the ability to travel during key recruitment seasons.

Preferred Qualifications

• Master's degree or background in healthcare, education, or enrollment management.
• Familiarity with nursing education, clinical placement structures, or licensure pathways.

To Apply: Please complete the online employment application form and upload a letter of interest, CV/resume, and three professional references.

About the University: Viterbo University is a Catholic, Franciscan, liberal arts institution located in scenic La Crosse, Wisconsin. With an attractive cost of living, beautiful natural surroundings, and proximity to major cities in Wisconsin, Minnesota, and Illinois, Viterbo University offers a unique environment where academic excellence, engaging campus life, and strong community values come together.