Marketing Specialist, Digital

Position Overview

LiveRamp is the data collaboration platform of choice for the world's most innovative companies. As a groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. In this role as a B2B Digital Marketing Campaign Specialist, you will execute integrated digital marketing campaigns across channels, manage campaign performance, handle project coordination end-to-end, and support website optimization to drive business results. Salary: $86,000 - $111,500 per year.

Key Responsibilities

• Execute monthly multi-channel B2B marketing campaigns across LinkedIn, programmatic, and other platforms, ensuring campaigns launch on time and within budget.
• Plan, build, quality assure, and optimize campaigns across ads, emails, landing pages, and tracking to minimize launch issues.
• Monitor campaign performance and budget pacing at least twice weekly and apply data-driven optimizations.
• QA and support website updates related to campaigns, including landing pages, forms, and CTAs, ensuring accuracy and full functionality at launch.
• Review and QA email campaigns in Marketo, including smart lists, HTML, links, and testing, to ensure error-free sends.
• Produce monthly performance reporting across paid media, email, and web, providing clear visibility into results and funnel impact via Salesforce.
• Coordinate campaign and website-related projects in Asana, keeping work on track and stakeholders informed.
• Coordinate with publisher contacts to execute direct-buy campaigns.
• Collaborate with your team to drive integrated digital marketing campaigns, improve launch reliability, enhance performance visibility, support website optimization, and scale campaign execution with accuracy and efficiency.

Required Qualifications

• Strong analytical and reporting capabilities.
• Expert project management skills with experience using tools such as Asana or Jira.
• Detail-oriented with the ability to manage multiple concurrent campaigns.
• Hands-on experience with LinkedIn Campaign Manager.

Preferred Qualifications

• Experience with ABM, programmatic, social media, and CTV advertising platforms.
• Proficiency with SFDC, Marketo, and Litmus.
• Familiarity with web CMS platforms.

Benefits & Perks

• People: Work with talented, collaborative, and friendly colleagues who are passionate about what they do.
• Fun: Participate in in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
• Work/Life Harmony: Enjoy flexible paid time off, paid holidays, remote work options, and paid parental leave.
• Comprehensive Benefits Package: Access medical, dental, vision, life and disability insurance, an employee assistance program, and other voluntary benefits to support your personal and professional well-being.
• Savings: Benefit from a 401K matching plan (1:1 match up to 6% of salary) and an Employee Stock Purchase Plan with a 15% discount.
• RampRemote: Receive office equipment and ergonomics support to ensure productivity, no matter where you are located.