Product Marketing Manager

Position Overview

Founded to shape the future of pensions, health, and insurance solutions, Aptia is a leading professional services firm dedicated to simplifying complexity for businesses and individuals. With a presence in the US, UK, India, and Portugal, we support over six million people and more than 1,100 clients—delivering solutions that drive efficiency, enhance financial security, and provide peace of mind. As a Product Marketing Manager, you will play a key role in connecting Aptia’s product innovations with the market, clients, and commercial teams. You will be responsible for translating new product releases and enhancements into clear, actionable messaging and sales enablement materials, serving as a central liaison between Product, Marketing, and Commercial teams. This position reports to the Director of Marketing, and the ideal candidate combines strong communication skills, strategic thinking, and a deep understanding of HR technology and benefits administration.

Key Responsibilities

• Lead go-to-market planning for all product releases and enhancements, ensuring alignment across Product, Marketing, and Commercial teams.
• Develop product positioning and messaging that clearly articulates the value of Aptia’s solutions to target audiences, including clients, prospects, and brokers.
• Create and maintain sales enablement materials, including product overviews, one-pagers, competitive positioning guides, and presentation content.
• Conduct market and competitive research to inform product strategy and differentiation.
• Partner closely with internal teams to make complex product capabilities digestible and client-ready.
• Support communication to existing clients regarding new features and enhancements, ensuring teams are prepared to share updates effectively.
• Collaborate with the Marketing team to translate technical product updates into compelling content for campaigns, events, and external communications.

Required Qualifications

• 7+ years of experience in product marketing, product management, or a related marketing function within HR technology or benefits administration.
• Proven experience leading go-to-market activities for new product releases or enhancements.
• Strong ability to distill complex information into clear, client-ready messaging.
• Excellent written and verbal communication skills, with a keen eye for detail and consistency.
• Demonstrated success in cross-functional collaboration with Product, Sales, and Marketing teams.
• Strategic thinker who can balance high-level positioning with hands-on content development.
• Comfortable managing multiple priorities in a fast-paced, evolving environment.