Director, Player Experience (PX) Research

Position Overview

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. At Electronic Arts, players are at the heart of everything we create. As the Director, PX Research, you will lead a global team of researchers dedicated to uncovering insights that shape exceptional player experiences and drive the future of play. In this role, you will define and execute the vision for PX Research across EA’s global portfolio, ensuring that player understanding informs every strategic and creative decision.

Join a community where creativity thrives, new perspectives are invited, and ideas matter. You will build and guide a high-performing research organization, collaborate with central insights and analytics teams, and translate player data into impactful strategies that drive innovation, quality, and long-term engagement.

Key Responsibilities

• Define and Execute the PX Research Vision – Establish the strategic direction for PX Research, ensuring player insights fuel decisions across the full product lifecycle, from concept and playtesting to live service.
• Lead and Develop an Industry Leading Team – Inspire, mentor, and empower a diverse team of research leaders and contributors to deliver high-quality, high-impact work across studios, markets, and platforms.
• Activate Insights Across the Ecosystem – Partner with central teams to unify qualitative, quantitative, and behavioral data into holistic player stories that drive actionable outcomes.
• Influence Strategy at Scale – Align player needs with franchise strategies and deliver insight-driven narratives that connect player understanding to business outcomes.
• Advance Research Craft and Methodology – Foster experimentation, continuous learning, and the adoption of AI-assisted, data-driven methodologies.
• Operational Excellence and Measurable Impact – Collaborate with PX Research Operations to build connected research roadmaps that scale best practices and measure research impact.

Required Qualifications

• 12+ years of experience in player or user research, consumer insights, or related fields, including 5+ years leading multi-disciplinary research teams.
• Proven track record in developing and executing a research strategy that influences both creative and business outcomes.
• Experience collaborating with analytics, data science, and market research teams to synthesize insights and drive strategic decision-making.
• Strong leadership skills with the ability to mentor, motivate, and grow a distributed, diverse research organization.
• Excellent storytelling, presentation, and influence skills to engage executives and product leaders with insight-driven narratives.
• Expertise in mixed-methods research, with strong fluency in qualitative, quantitative, and telemetry-based approaches.
• A deep passion for understanding players, their motivations, and behaviors—and for transforming that understanding into meaningful experiences.

Benefits & Perks

• Compensation: British Columbia (depending on location, e.g., Vancouver vs. Victoria) *$165,900 - $238,100 CAD; California (e.g., Los Angeles vs. San Francisco) *$186,900 - $289,700 USD; Washington (e.g., Seattle vs. Spokane) *$178,200 - $239,200 USD.
• Benefits: In the US: 3 weeks paid time off to start, 80 hours of sick time per year, 16 paid company holidays, 10 weeks paid time off for baby bonding, comprehensive medical/dental/vision, life and disability insurance, and 401(k) for full-time employees. In British Columbia: 3 weeks vacation, 10 days of sick time, paid top-up to EI/QPIP benefits, extended health/dental/vision coverage, life and disability insurance, and a retirement plan; bonus and equity eligibility may apply.