Marketing Strategist

Position Overview

The Marketing Strategist at Mulbah is responsible for leading the growth of 20 founder-led, positive impact consumer brands by building and executing powerful, research-driven marketing strategies. This role blends deep strategy, precise copywriting, and creative storytelling. You’ll own brand positioning, create messaging that connects with audiences, write impactful social and ad copy, and guide content that drives revenue and engagement. This full-time, fixed-term position (6 months with potential extension or conversion based on performance) calls for someone who “thinks forward,” embraces responsibility, and is driven to make a meaningful impact.

Key Responsibilities

• Conduct in-depth market research on each brand’s industry, audience, and competitors and deliver actionable Marketing Research Reports.
• Develop comprehensive brand positioning documents including messaging, tagline, tone, visual direction, and brand pillars.
• Create engaging social media copy by writing 15+ monthly captions per partner that align with the brand’s voice and content.
• Craft 15 sets of Facebook ad copy per partner optimized for clarity, conversion, and emotional connection.
• Draft quarterly initiatives emails, prepare pre-meeting agendas, conduct meetings, and document post-meeting follow-ups with clear action items.

Required Qualifications

• Exceptional writing ability with proven experience in crafting and executing B2C marketing strategies, particularly in wellness, beauty, or food industries.
• Expertise in creating social media and advertising copy that drives engagement and conversion.
• Strong research and analytical skills to transform complex data into clear insights.
• Excellent storytelling and communication skills, both written and verbal.
• Experience managing multiple client brands in a fast-paced, creative environment with high attention to detail and an ownership mentality.
• Proficiency with tools like Google Docs, Canva, Slack, and Meta Business Suite.

Compensation & Employment Details

• Salary: $45,000—$80,000
• Employment Type: Full time
• Location: Washington-Baltimore Metropolitan Area, On-site

Benefits & Perks

• Medical Insurance
• Vision Insurance
• Dental Insurance
• 401k & match
• PTO Policy
• Unlimited Vacations

About Mulbah

Mulbah partners with founder-led, positive impact consumer brands to grow meaningful brands. We position brands, create their identity, transform them into experiences, and advertise them to consumers. Our core values – Passion (bringing energy and intensity to our work), Greatness (pushing past what’s easy to be the best), and Speed (moving with urgency and clarity) – drive everything we do. We believe that extraordinary people are the center of every meaningful business.