Senior Marketing Manager B2C Growth & Lead Nurturing

Drive B2C growth. Lead a highimpact team. Shape the customer journey.

We’re looking for a resultsdriven marketing leader to own our North American Residential & Small Commercial leadgeneration engine. Reporting to the VP of Marketing, you’ll design fullfunnel strategies that attract highvalue customers, increase conversion, and fuel business growth. If you thrive in B2C acquisition, love building smart nurture journeys, and enjoy leading a talented team—this role is for you.

Why join us:

• Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
• Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
• Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
• Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
• Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
• Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
• Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

What You’ll Do

• Build and optimize multichannel demand generation campaigns for Residential and Small Commercial audiences
• Own the full leadgen and nurture strategy—from targeting to conversion
• Create personalized nurture programs that move prospects to salesready
• Improve funnel performance through testing, insights, and segmentation
• Lead a team across acquisition, content, and marketing operations
• Partner with Inside Sales, Brand, and Marketing Ops to improve lead quality and handoffs
• Present insights, strategy, and recommendations to senior leadership

What You Bring

• 5+ years in B2C/D2C or residential lead generation & nurturing
• 3+ years leading and developing highperforming teams
• Deep knowledge of segmentation, funnel optimization, and lifecycle marketing
• Proven success driving measurable growth through acquisition strategy
• Strong communicator with experience influencing senior leaders
• Comfortable balancing strategic thinking with handson execution
• Legal Authorization: to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening

Salary Information

The expected annual salary range for this role is $120,000 - $132,000 a year.

Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, geographical location, as well as market and business considerations.