Marketing Manager

Position Overview

This role oversees all internal and external marketing initiatives that impact the company and its core products. It is responsible for developing and implementing a comprehensive Marketing Strategy and Communications Plan that ensures a consistent global brand image and messaging. The incumbent will manage public perception of the company and its offerings, as well as oversee communication software and media projects targeting employees, sales representatives, and customers. With a primary focus on B2B sales, all products are manufactured in the USA and distributed worldwide. The role also supervises 1 – 3 employees within the marketing department.

Key Responsibilities

• Annual Marketing Plan: Develop and manage the budget for the annual marketing plan.
• Marketing Communications: Lead the creation and execution of internal and external marketing communications, including promotional and advertising activities.
• Innovation: Proactively seek innovative strategies to expand the business and enhance brand presence, with a focus on B2B markets.
• Promotional Activities: Collaborate with managers to develop and implement promotional activities that elevate product and brand awareness, ensuring timely, cost-effective, and quality execution.
• Project Management: Conceive, develop, schedule, assign, and manage marketing projects including promotional materials, sales tools, advertisements, email campaigns, and direct mail initiatives.
• Product Marketing: Work with company managers to determine the marketing focus for each product, blending content with strategic messaging for both domestic and international markets.
• Global Strategy: Collaborate with management to develop and execute a cohesive global marketing communications plan, emphasizing international market expansion.
• Content Management: Oversee the development of external marketing assets ensuring alignment with key messages and positioning.
• Production Oversight: Supervise production, design, and scheduling of all marketing materials while managing projects involving external vendors.
• Brand Management: Ensure adherence to corporate quality standards across all marketing materials and messaging.
• Program Effectiveness: Track and analyze marketing program effectiveness using established systems and market research feedback.
• Public Relations: Oversee all press releases, media relations, and press kits, and develop relationships with media contacts.
• PR Strategy: Create and implement comprehensive PR campaigns for core products and new product launches, monitoring and adjusting strategies as needed.
• Expense Management: Monitor and manage marketing expenses within the allocated budget, making necessary adjustments throughout the year.
• Sales Support: Collaborate with management to develop and manage digital sales tools and media related to sales force automation and presentations.
• Event Coordination: Oversee global coordination and management of trade shows and external exhibitions.

Required Qualifications

• Education & Experience: Bachelor’s degree (BA) from a four-year college or university and a minimum of five years of relevant experience. Experience in scriptwriting, video production, and video editing is required.
• Technical Skills: Proficiency in Adobe Illustrator, Adobe Photoshop, QuarkXPress, PageMaker, Adobe InDesign, Adobe Acrobat, PowerPoint, Excel, and Word.
• Competence in digital photography, studio lighting, graphic design, interface design, scriptwriting, video production, and editing.
• Familiarity with printing processes, technology, and media buying. Knowledge of international marketing is a plus.
• Strong language skills with the ability to read and interpret documents such as procedure manuals, safety rules, and operating instructions; and to write press releases, correspondence, and reports.
• Excellent reasoning ability with common sense understanding to carry out instructions in various forms and address problems involving multiple variables.