Vice President, Marketing

Position Overview

Apiphani is a technology-enabled managed services company dedicated to redefining what it means to support mission-critical enterprise workloads. As a rapidly growing organization that values diversity and inclusion, Apiphani fosters an environment of belonging where every employee feels respected, valued, and empowered. The Vice President of Marketing is responsible for developing and executing Apiphani’s marketing strategy to drive brand awareness, demand generation, and market expansion. This role oversees corporate marketing, product marketing, communications, and digital strategy, positioning Apiphani as a premier AI-enabled managed services provider and thought leader in mission-critical enterprise IT operations.

Key Responsibilities

• Define and implement Apiphani’s integrated marketing strategy across corporate, product, digital, and partner channels.
• Build and manage annual marketing plans, budgets, and KPIs aligned with revenue and alliance objectives.
• Serve as the strategic steward for the Apiphani and Luumen brands, ensuring clarity, differentiation, and consistency across all communications.
• Integrate with current marketing and branding initiatives and oversee external contractor collaborations.
• Oversee corporate messaging, content development, website design, public relations, and executive communications.
• Drive the creation of thought leadership assets including blogs, whitepapers, webinars, and case studies.
• Lead the design and rollout of Apiphani’s digital presence ensuring modern UX, SEO performance, and consistent brand experience.
• Develop and execute multi-channel campaigns (digital, social, ABM, events, email) to generate qualified leads.
• Leverage intent data, analytics, and automation platforms (e.g., HubSpot, ZoomInfo, LinkedIn Ads) for lead-to-revenue optimization.
• Partner closely with Sales and Alliances to align demand generation with co-sell motions and partner programs.
• Collaborate with the VP of Alliances to design and execute joint marketing programs with strategic partners.
• Maximize visibility and engagement at partner events, summits, and trade shows; manage MDF and incentive programs.
• Build and mentor a high-performing marketing team across creative, content, PR, and digital functions.
• Foster a culture of creativity, accountability, and measurable impact while integrating workflows with Sales, Alliances, and Product Marketing teams.

Required Qualifications

• 10+ years of progressive marketing leadership experience in technology, SaaS, or enterprise services; at least 3–5 years in an executive or VP-level capacity.
• Proven experience in developing and executing integrated marketing strategies that drive measurable growth.
• Deep understanding of B2B demand generation, digital marketing, and account-based marketing (ABM).
• Experience in partner ecosystem marketing, including hyperscalers and cloud services highly preferred.
• Strong analytical and communication skills with proficiency in HubSpot, CRM systems, and marketing analytics tools.
• Demonstrated ability to lead creative initiatives while maintaining operational discipline and ROI accountability.

Preferred Qualifications

• Strategic thinker with a bias for execution.
• Strong storyteller who can translate complex technology into clear business value.
• Collaborative, cross-functional leader comfortable operating in a fast-paced, entrepreneurial environment.
• Passion for innovation.

Benefits & Perks

• Compensation: $190,000—$225,000 USD
• Medical/dental/vision – 100% paid for employees, 50% paid for dependents
• Life and disability – 100% paid for employees
• 401K – 3% contribution, no employee contribution necessary
• Education and tuition reimbursement – up to $50K annually
• Employee Stock Options Plan
• Accident, critical illness, and hospital indemnity benefits offered through our providers
• Employee Assistance Program
• Legal assistance
• Paid Time Off – up to 6 weeks per year
• Sick Leave – up to 2 weeks per year
• Parental Leave – up to 12 weeks