Student Social Media Associate

About the position

The Student Social Media Associate position supports University Housing and Dining’s (UHD) social media presence by creating content, executing campaigns, monitoring effectiveness and analyzing results. This role is fast-paced and part of a highly collaborative and creative team. Executing on-brand and effective social media content in this role will help boost creativity and critical thinking while building real-world marketing and advertising experience.

Responsibilities

• Assist in developing and curating engaging social media content including posts, graphics, multimedia and strategy suggestions, that engage target audiences and follow brand and style guidelines.
• Ensure all content is consistent and reflects the UHD and University brands in a professional manner.
• Help coordinate and assist with photo shoots and video creation, potentially appearing in them.
• Capture live social media coverage at events by working closely with the social media team to align efforts with the overall strategies of the department.
• Collaborate on a social media campaign from concept to completion, including initial brainstorming, developing a rollout timeline and plan, determining assets, creating content and implementation.
• Work collaboratively with the marketing, creative and communications teams through the creative lifecycle of projects and campaigns to bring ideas to life.
• Help social media team track social media performance metrics, analyze results and provide reports on effectiveness.
• Suggest ideas to enhance social media efforts.
• Create reports for various audiences demonstrating key metrics and effectiveness, collaborating with the social media, content and creative teams.
• Stay informed about the latest social media trends and best practices.
• Educate social media team on findings and help apply research to create posts and/or campaigns that align with the department’s goals and brand standards.
• Conduct regular comparative analysis and brand studies of similar institutions and present findings to social media team.

Requirements

• Only students currently enrolled in the Moody College of Communication are eligible to apply.
• Enrolled in courses at the Moody College of Communication

Nice-to-haves

• Junior or senior status and/or must have completed at least one full academic year at an institute of higher learning (first year students are not eligible, regardless of earned credits or classification)
• Writing experience for digital channels
• Previous experience in advertising, marketing or another related field preferred
• Experience with Instagram, Instagram Reels, X (Twitter) and/or Facebook
• Experience with Sprout Social or other analytics tools

Benefits

Students in this position may choose to enroll in the UTSaver voluntary retirement programs.