Head of Digital Growth & Marketing Technology

A leading omnichannel retailer: Head of Digital Growth & Marketing Technology

Responsibilities

• Lead and execute the full-funnel digital acquisition strategy across paid and organic channels
• Own media planning, budgeting, forecasting, and performance optimization
• Drive customer acquisition, demand generation, and revenue growth initiatives
• Optimize ROAS, POAS, contribution margin, CAC, and overall marketing efficiency
• Oversee paid media channels including Search, Shopping, Paid Social, Display, Affiliates, and Programmatic
• Develop and implement testing frameworks for creatives, bidding strategies, audiences, and landing pages
• Scale performance marketing through automation and advanced bidding strategies
• Lead SEO strategy, including technical SEO initiatives and organic demand expansion
• Collaborate with technology and commercial teams to improve digital visibility and category performance
• Own attribution models, analytics frameworks, and digital measurement processes
• Oversee marketing technology infrastructure, tagging, feeds, integrations, and reporting consistency
• Lead dashboarding, performance reporting, and data transparency initiatives
• Improve forecasting accuracy and support strategic growth planning
• Manage and develop cross-functional teams across Performance Marketing, SEO, and MarTech
• Define KPIs, performance standards, and scalable operational processes
• Manage external agencies, technology vendors, and strategic partners

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field
• Master’s degree considered an advantage
• 7+ years of experience in Digital Marketing and/or eCommerce (3+ years of leadership experience managing teams)
• Proven experience managing large-scale performance marketing budgets
• Strong understanding of performance metrics including ROAS, POAS, CAC, and contribution margin
• Deep expertise across Google Ads, Meta Ads, Programmatic Media, and digital acquisition ecosystems
• Advanced knowledge of GA4, attribution models, analytics, and digital measurement
• Experience working with enterprise-level data environments and BI tools
• Strong commercial awareness and financial acumen
• Excellent stakeholder management and cross-functional collaboration skills
• Excellent communication skills in both Greek and English

Benefits

• Competitive compensation package
• Career development and growth opportunities