Digital Marketing Manager, Paid and Organic Search Remote 36

Summary

Join our digital marketing agency as a Digital Marketing Manager overseeing both paid advertising and SEO programs for multiple clients. This is a senior, client-facing role that requires full ownership of both channels: you will manage campaigns and SEO programs independently, serve as the strategic account lead for your clients, and bring executive-level experience to client relationships and channel strategy. You will collaborate with our marketing team while driving measurable ROI across paid and organic search.

Deliverables

Paid Campaign Management

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
• Take full ownership of campaign performance and results from strategy through execution
• Manage multiple client ad accounts simultaneously with varying budgets and objectives
• Conduct keyword research, audience targeting, and competitive analysis
• Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
• Monitor campaign performance daily and make data-driven optimizations
• Manage ad budgets efficiently to maximize ROI for clients

SEO Program Management

• Own full SEO programs for client accounts, covering technical SEO, on-page optimization, content strategy, and link building
• Conduct site audits and work with development teams on site speed, Core Web Vitals, crawlability, indexing, and structured data
• Perform keyword research, search intent analysis, and competitive analysis to direct content roadmaps
• Coordinate with content and design teams on content production and optimization
• Monitor rankings, organic traffic, and site health, and make data-driven improvements
• Stay current on algorithm updates and AI-driven search changes, including visibility in AI search and answer engines

Integrated Search Strategy

• Coordinate paid and organic as one search strategy per client
• Use paid campaign data to inform content priorities and keyword targeting
• Build organic strength to reduce paid dependency over time, and allocate budget across channels based on blended return
• Proactively research and recommend new channels, platforms, and media opportunities to expand client reach
• Lead discussions with clients and the team about emerging search channels and innovative approaches
• Identify opportunities for program expansion and improvement, and recommend budget adjustments based on performance data

Account Management and Client Strategy

• Serve as the strategic point of contact for assigned client accounts
• Develop paid and organic strategies aligned with each client's business goals
• Lead client calls on strategy, performance, and results
• Manage client expectations, timelines, and budgets
• Identify opportunities for account expansion and present them to clients and internal stakeholders

Reporting and Communication

• Create clear, actionable monthly performance reports covering both paid and organic channels
• Provide strategic recommendations based on campaign data, search trends, and market insights
• Track and report on key metrics: CPA, ROAS, CTR, conversion rates, organic traffic, rankings, and revenue attribution
• Communicate performance, insights, and recommendations directly to clients and internal stakeholders
• Available during 9am5pm Central Time with at least 46 hours presence for team collaboration

Required Qualifications

• 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required) and SEO programs, with demonstrated results in both channels
• Executive or senior-level experience leading client accounts and owning strategy, not just execution
• Proven account management skills: running client relationships, setting expectations, and presenting strategy and results directly to decision makers
• Proven track record of managing $10K+ monthly ad budgets
• Experience working in an agency environment managing multiple client accounts
• Google Ads certification (required)
• Meta Blueprint certification (preferred)
• Strong technical SEO skills: site audits, Core Web Vitals, structured data, and crawl management
• Demonstrated experience with A/B testing methodologies and statistical significance analysis
• Strong analytical skills and proficiency with Google Analytics, Google Search Console, Google Tag Manager, and SEO tools such as Ahrefs, Semrush, or Screaming Frog
• Experience with reporting tools (Looker Studio or similar)
• Ability to take full ownership of accounts with minimal supervision
• Excellent written and verbal communication skills
• Self-motivated and able to work independently

Nice-to-Have Skills

• LinkedIn Ads experience
• Microsoft Ads (Bing) experience
• Local SEO experience
• E-commerce experience across paid and organic (Shopify, WooCommerce)
• Experience with landing page optimization and CRO
• Digital PR and link outreach experience
• AI search optimization experience
• Basic design skills (Canva, Adobe Creative Suite basics)
• Familiarity with CRM systems (particularly lead tracking and attribution)
• Local service business marketing experience
• Experience with JIRA or project management tools

Work Details

• Full-time
• Flexible schedule with required presence during Central Time business hours
• Remote position
• Monthly retainer with potential for growth to full-time