Director, Alliance Marketing (Google Alliance)

Position Overview

KPMG, known for being a great place to work and build a career, provides audit, tax, and advisory services for organizations across today's most important industries. Our growth is driven by delivering real results and fostering a culture of individual development, inclusivity, innovative excellence, and community support. KPMG is currently seeking a Director, Alliance Marketing to join our Clients and Markets organization.

Key Responsibilities

• Own and execute a joint strategic marketing plan for the Google alliance that aligns with the alliance's business plan and growth ambitions.
• Drive the development and execution of a content strategy focused on creating differentiated messaging, value propositions, and sales enablement tools such as videos, social assets, and case studies.
• Create, plan, and project manage a portfolio of demand generation programs, including KPMG’s presence at alliance-specific conferences, joint webinars, client roundtables, and digital campaigns focused on data and AI readiness to ensure on-time, on-budget, and high-quality delivery.
• Oversee program-level budgets and marketing development funds (MDF), ensuring effective use to achieve optimal results; includes forecasting, reporting on actuals, and leveraging lead management tools to measure program effectiveness and sales impact.
• Execute plans to increase the visibility and awareness of our alliance solutions through integrated tactics including social media, podcasts, advertising, and the creation of co-branded marketing assets.
• Proactively build and foster strategic relationships within Google’s marketing organization to identify and position KPMG for high-impact co-marketing opportunities, and support alliance partner sales kick-off events.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.

Required Qualifications

• Minimum ten years of recent, integrated marketing experience, preferably with a Fortune 500 enterprise technology/software company or professional services firm.
• Bachelor’s degree from an accredited college or university is required; Master’s degree is preferred.
• Extensive experience leading alliance marketing initiatives with a proven track record in developing and executing integrated marketing campaigns, events, and digital strategies, including performance management and professional development of a team.
• Proven ability to collaborate with and influence senior business stakeholders and C-level executives, leveraging strong networking skills to drive projects forward and meet key milestones while managing complex, large-scale projects and budgets.
• Exceptional executive-level communication skills with the ability to navigate complex organizational structures efficiently, drive change, and exercise sound judgment in critical business decisions.
• Act with integrity, professionalism, and personal responsibility to support KPMG’s respectful work environment.
• Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.

Benefits & Perks

• Compensation: Comprehensive package including a competitive salary range (California Salary Range: $155,000 - $311,000) based on skills, experience, and market considerations.
• Benefits: A robust suite of compensation and benefits that includes medical and dental plans, vision coverage, disability and life insurance, and 401(k) plans.
• Robust personal well-being benefits to support mental health and overall wellness.
• Personal Time Off per fiscal year, a published holiday calendar, and additional break periods not requiring PTO.