Specialist - Marketing Communications (Entry Level)
Optimal2 months ago
Austin, TX, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
Join us as we maximize performance in digital marketing.
About This Role
- Analytical: love geeking out over data analysis and finding what drives performance.
- Creative: appreciates that digital advertising campaigns combine data analytics and good design.
- Resourceful: will Google anything to find solutions.
Create and build paid media campaigns from scratch, including setting up accounts, planning/organizing, ad copywriting and analyzing findings to make decisions on campaign types. Use competitor keywords and ads to decide which keywords/ad copy/ad creative should be tested within the campaign. Launch campaigns across digital channels.
Required Skills
Campaign Management
Data Analysis
Keyword Research
Google Analytics
Ad Copywriting
Creative Design
Competitor Analysis
Digital Marketing