Field Marketing Manager

Position Overview

The Field Marketing Manager acts as the primary day-to-day contact for Franchisees, overseeing the development and execution of brand‐building initiatives at both local and regional levels. Responsible for maximizing system marketing efforts, this role drives customer traffic, new store openings, and strategic product rollouts while ensuring that corporate strategies and brand standards are maintained.

Key Responsibilities

• Plan, execute, and manage regional and local marketing plans to maximize system marketing efforts and enhance brand awareness.
• Manage co-op/regional fund budgets including media buys, post buys, and vendor communications.
• Track regional fund accounts and budgets; forecast and compile reporting metrics to ensure projects meet timelines and stay within budget.
• Serve as the primary marketing contact for local Franchisees, effectively communicating corporate strategies to maintain brand standards.
• Execute event strategies from planning through post-event analysis, ensuring smooth onsite execution and comprehensive follow-up.
• Analyze marketing campaign performance, develop measurement strategies, and implement improvements for underperforming initiatives.
• Drive new restaurant opening sales by creating targeted awareness and traffic-building plans.
• Coordinate joint marketing programs with regional partners to drive engagement while ensuring consistency of the corporate message.

Required Qualifications

• Bachelor’s degree in marketing, advertising, or a related field.
• At least five (5) years’ experience in consumer marketing, advertising, retail, hospitality, or media.
• Experience in developing and executing local and regional marketing plans, managing large budgets, and running events.
• DMA Co-op management experience.
• Proficiency in Microsoft Office Suite, particularly Excel.
• Willingness to travel (at least 70%) to visit stores and support local initiatives.
• A personal passion for health and fitness is a plus.

Benefits & Perks

• Great Benefits Package
• Free smoothies
• Flexible work schedules
• Office lunches and parties
• Monthly fitness challenges
• Free gym access