Marketing and Advertising Specialist

Position Overview

The Marketing and Advertising Specialist plays a key role in the development and execution of marketing plans to increase ridership and generate revenue for VIA Metropolitan Transit. Working as the primary liaison with VIA's external advertising and marketing agency, the specialist ensures that the agency delivers strategic, measurable, and high-quality marketing programs that attract riders and enhance VIA's reputation as the region's leading transportation provider.

Key Responsibilities

• Collaborates with Marketing and other Public Engagement Group team members to coordinate brand awareness and marketing strategies and tactics.
• Collaborates with other VIA departments and divisions to develop marketing and advertising programs.
• Coordinates efforts with VIA's advertising agency of record to implement comprehensive marketing campaigns.
• Analyzes advertising agency media plans and audits to determine effectiveness of media placement.
• Liaises with the advertising agency to prepare ongoing marketing performance reports.
• Reviews all advertising agency estimates and invoices to ensure accuracy.
• Liaises with external vendors or sponsor partners to execute promotional events and campaigns.
• Assists in planning and executing initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.).
• Assists in analyzing marketing data and research (campaign results, conversion rates, traffic, etc.) to help shape marketing strategies.
• Assists in outbound or inbound marketing activities by demonstrating expertise in content development and optimization, advertising, and events planning.
• Develops weekly marketing activity and department traffic reports.

Required Qualifications

• Education: A Bachelor's degree in advertising, marketing, communications, or a related field.
• Experience Required: Minimum three years' experience in the development and execution of promotional and/or advertising campaigns. Experience may be substituted in lieu of education on a year-for-year basis for up to four years.

Preferred Qualifications

• Previous advertising agency experience.