Paid Search Manager, Global Marketing

Position Overview

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. As a Paid Search Manager, you will play a key role in elevating SAP’s global paid search practice with a strong focus on AI-driven activation, brand visibility, and event-led search strategies. In this role, you will manage the end-to-end global Corporate Brand Paid Search program, drive continuous, data-backed optimization, and collaborate with platform partners and internal stakeholders to innovate and deliver measurable results. Join us to shape the future of digital marketing at SAP in an inclusive and dynamic environment.

Key Responsibilities

• Define and execute SAP’s global Corporate Brand Paid Search strategy with emphasis on AI-driven activation and enhanced brand visibility.
• Manage all aspects of campaign execution including budgeting, financial oversight, governance, and ensuring global consistency.
• Drive continuous, data-backed optimization and deliver high-quality reporting and strategic insights to internal stakeholders.
• Collaborate with platform partners (Google, Microsoft, Baidu), IMT teams, and media agencies to operationalize advanced search campaign formats.
• Support the design, execution, and optimization of event and awareness-focused search campaigns at both global and regional levels.

Required Qualifications

• 5+ years of experience in digital marketing with a focus on paid search or performance marketing.
• Proven expertise in managing large-scale search campaigns and implementing AI-driven marketing strategies.
• Strong analytical skills and a data-driven approach to campaign optimization.
• Excellent collaboration skills with experience working alongside multiple stakeholders.

Preferred Qualifications

• Experience managing global digital campaigns in a corporate environment.
• Familiarity with SAP’s ecosystem or enterprise software marketing.
• Proficiency with ad platforms such as Google Ads, Microsoft Advertising, and emerging AI-driven advertising tools.
• Advanced understanding of automated bidding strategies and Performance Max (PMax) campaigns.

Benefits & Perks

• Compensation: $84,300 - $183,700 (USD), dependent upon education, skills, experience, and location.
• Benefits: SAP North America Benefits, flexible working models, continuous learning opportunities, and a supportive team environment.
• Location: Hybrid