Marketing and Campaign Data Analytics, Principal

Position Overview

The AI and Analytics team oversees the artificial intelligence platform and analytical functions. In this role, you will be providing critical analytics support to our healthcare insurance clients (BlueShield of California and other health plans). This role is responsible for driving data-informed strategies and delivering actionable insights to optimize marketing campaigns and improve business outcomes. The ideal candidate is a strategic thinker with a strong analytical mindset and a passion for using data to solve complex Marketing business problems. They would be leading projects end-to-end, independently presenting insights to senior leadership, and mentoring junior analysts.

Key Responsibilities

• Responsibilities: Provide critical analytics support to healthcare insurance clients.
• Drive data-informed strategies and deliver actionable insights to optimize marketing campaigns and improve business outcomes.
• Lead projects end-to-end.
• Independently present insights to senior leadership.
• Mentor junior analysts.

Required Qualifications

• Education: Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, Business Analytics, or related quantitative field
• Experience Required: 10+ years in a marketing analytics role
• Proven experience in providing analytics support in a consultative capacity
• Experience with senior stakeholders communication
• Strong proficiency in SQL for data extraction, manipulation, and analysis
• Expertise in Python for statistical analysis, predictive modeling, and data automation
• Advanced skills in Tableau for creating interactive dashboards and visualizations
• Demonstrable experience in building and deploying marketing mix models, acquisition and retention models, and brand effectiveness models
• Solid understanding of web analytics and customer journey analytics
• Proven experience with experimentation methodologies (A/B, MAB, MVT)
• Requires five years of experience in Health Care (managed care, academic, or gov't payer)

Preferred Qualifications

• Education: Master's degree in Data Science, Statistics or Business Analytics (preferred)
• Experience with Generative AI (GenAI) and Large Language Models (LLMs) in a marketing or analytics context (preferred)
• Hands-on experience with the Databricks platform for large-scale data processing and analytics (preferred)
• Experience with CRM platforms (e.g., Salesforce) (preferred)
• Cloud Platforms: AWS, Azure, or Google Cloud experience (preferred)
• Certifications in analytics tools like Adobe Analytics and Databricks (preferred)