Social Media Manager, Reddit (Contract)

Position Overview

Rho is the all-in-one banking platform for startups and the accountants who support them. With banking set up in minutes, 2% cashback cards, and powerful tools for managing spend, paying bills, and closing the books, Rho helps high-growth startups move fast and stay focused. We are seeking our first Social Media Manager (Reddit Community Manager – Contract) to work closely with the VP of Marketing and the broader team to expand Rho’s presence on Reddit by engaging authentically in founder, finance, and startup communities.Start Date:ASAP.Rate:$40–75/hour.

Key Responsibilities

• Actively engage in targeted subreddits (e.g., r/startups, r/entrepreneur, r/vc, r/finance) with high-context, founder-first responses that solve real problems and build credibility for Rho.
• Manage and post from Rho’s official Reddit account with a helpful, trusted, and human tone that reflects our brand voice.
• Surface relevant threads, questions, and debates to the marketing team to inform timely responses, content creation, and thought leadership opportunities.
• Identify emerging topics and trends where Rho can contribute unique expertise—especially in banking, finance, and scaling startups.
• Shape and evolve our Reddit engagement strategy, prioritizing long-term trust over short-term reach.
• Turn product moments, founder insights, and ecosystem news into subreddit-native posts and comments that naturally drive discussion and curiosity.
• Track key metrics (karma, engagement rate, inbound traffic, referral conversions) and share learnings to improve community presence and funnel performance.
• Collaborate with other marketing functions to integrate customer stories, expert advice, and Rho wins into community conversations.
• Partner with the Growth Lead to translate high-quality Reddit interactions into qualified top-of-funnel activity aligned with broader demand-generation campaigns.
• Collaborate with the SEO Manager to identify high-intent Reddit discussions and questions to inform keyword targeting, blog content, and FAQ material for long-term search visibility.
• Capture and share founder FAQs, recurring pain points, and conversation trends from Reddit.

Required Qualifications

• Proven experience growing or managing a Reddit account with meaningful influence through smart, consistent, and on-brand participation.
• Deep understanding of Reddit culture, including subreddit-specific rules and unspoken etiquette.
• Experience in startup, founder, or VC environments, with the ability to speak the language of founders credibly.
• Excellent writing skills with precision, personality, and clarity—able to adapt tone for different audiences.
• Ability to spot opportunities to join conversations without sounding self-promotional.
• Solid understanding of community-driven marketing and turning conversations into lasting relationships.

Preferred Qualifications

• Bonus: Experience managing a B2B SaaS or fintech brand account on Reddit and making it genuinely useful to its audience.