Marketing Communications Specialist

Company Description

We want new, bold, powerful methods of increasing customer acquisition for our clients, all-the-while enforcing a branded individualized training program to develop top managers and marketing professionals.

Job Description

We are looking to hire a Marketing Communications Specialist to join our team. The Marketing Communications Specialist is responsible for direct marketing programs, branding, and corporate communications. In this role, you will work directly with executive management to design, implement, and facilitate marketing plans, conduct market research, product marketing, create collateral, and social media.

Responsibilities

• Coordinate, execute, and deliver winning marketing communications, driving public relations, social media & content marketing in the Focus South region.
• Lead the development and execution of communications and marketing initiatives, including research, strategy, and content development.
• Develop marketing collateral to include: program updates, product development, direct marketing programs, and sales tools.
• Serve as liaison between marketing, executive management, and graphics in the execution of sell sheets, advertisements, media packs, tradeshow planning, and all other marketing collateral.
• Drive our content marketing campaign and editorial calendar, consistently delivering high-quality content and optimize the performance of the campaign.
• Own and maintain campaign analytics, prepare progress reports, and continuously advise on enhancements.

Requirements

Qualifications

• Possess: a bachelor degree in Marketing and/or Communications
• Have: 1-2+ years of experience in marketing communications
• Confident: to challenge our current strategy, new ways to engage our audiences and take our marketing communications to the next level.
• Experienced: in managing content marketing, PR, & social media campaigns, measuring performance, and optimizing workflows
• Excellent: verbal and written communication skills, as well as the ability to communicate with both external and internal contacts.
• Demonstrated Experience: managing social media platforms.
• Strong knowledge: of public relations and marketing concepts.
• Knowledge: of modern website and social media best practices.
• Ability: to build and nurture collaborative relationships.
• Strong creative and analytical skills
• Strong knowledge: of all Microsoft Office applications.

Additional Information

• 401(k)
• 401(k) Matching
• Dental Insurance
• Disability Insurance
• Employee Assistance Program
• Employee Discount