Director, Marketing - Products

Position Overview

Direct Supply is building the future of healthcare technology with industry-leading products, solutions, and platforms designed to improve the lives of millions of seniors and their caregivers. In the Director, Marketing – Products role, you will lead go-to-market strategies, programs, and campaigns for Direct Supply’s Equipment and Furnishings portfolio. As the senior marketing representative, you will drive growth across multiple markets by combining customer insights, digital marketing expertise, and cross-functional leadership to deliver compelling, segment-specific solutions while influencing company strategy and guiding a high-performing team.

Key Responsibilities

• Lead and execute GTM strategies that deliver measurable improvements in pipeline velocity, conversion rates, and ROI across Senior Living, Acute, and Home Care verticals.
• Define compelling customer value propositions, market messaging, and campaign frameworks aligned with brand and commercial objectives.
• Leverage marketing analytics, VOC insights, market research, and AI-powered tools to identify unmet needs, address performance gaps, and uncover growth opportunities.
• Own and evolve Direct Supply’s marketing presence across digital platforms including store.directsupply.com, DirectSupply.com, email campaigns, and ecommerce journeys.
• Ensure digital experiences align with campaign strategies for both Direct Supply–branded and national–branded offerings.
• Represent Marketing on cross-functional senior leadership teams, influencing investment decisions, customer experience initiatives, and GTM priorities.
• Partner with creative, marcom, sales strategy, and product teams to coordinate high-impact marketing deliverables.
• Lead, mentor, and develop a team of marketers while fostering career growth, ownership, experimentation, and continuous learning.
• Identify, test, and scale innovative marketing initiatives, product launches, and partner programs.
• Drive marketing transformation through experimentation, channel innovation, and modern campaign design.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of B2B marketing experience, including 5+ years in a leadership role.
• Experience in healthcare, senior living, or tech-enabled products is strongly preferred.
• Demonstrated success in driving marketing strategy, digital campaigns, and GTM alignment in cross-functional environments.
• Proficiency in marketing analytics, campaign measurement, and customer segmentation.
• Strong financial and business acumen with the ability to translate strategy into tangible results.
• Exceptional leadership skills including the ability to champion innovation, influence organizational dynamics, drive accountability, leverage AI and business insights, navigate change, and empower team members.

Preferred Qualifications

• MBA or equivalent advanced degree.
• Experience with capital equipment, furnishings, or product marketing in clinical or care environments.

Benefits & Perks

• Generous benefit package available