Associate Director, Marketing at EF Ultimate Break Oklahoma City, OK

Position Overview

EF Ultimate Break, a tour operator brand within EF World Journeys, is dedicated to empowering young adults aged 18–35 with immersive travel experiences. As the Associate Director, Marketing – based in Oklahoma City, OK and connected with our Cambridge, MA hub – you will collaborate with leadership and channel owners to develop and execute strategic marketing campaigns that drive business growth, increase brand consideration, and create unforgettable experiences for our travelers.

Key Responsibilities

• Develop and execute the promotional calendar and messaging in partnership with Ecommerce and Finance teams.
• Lead email editorial content planning with the CRM team, aligning content with specific cohorts and behaviors.
• Collaborate with channel owners (Media, CRM, Social, PR, Content, Influencer Marketing) to create multi-channel marketing plans that drive qualified website traffic.
• Own marketing programs (including repeat, referral, groups, and affiliate initiatives) and cross-World Journeys collaborations.
• Monitor key performance metrics (KPIs) of owned and earned channels, using real-time data to optimize campaign performance.
• Ensure all marketing initiatives are delivered on time and within budget.
• Develop and test new strategies to increase both online and offline conversion rates through creative content.
• Conduct competitive research and monitor market trends to identify growth opportunities or potential threats.
• Effectively communicate campaign strategies, programs, and goals to channel owners and brand leadership.
• Oversee multiple projects simultaneously, demonstrating strong multitasking and prioritization skills.

Required Qualifications

• Bachelor’s or master’s degree in marketing or a related field.
• At least 10+ years of hands-on experience in direct B2C or B2B marketing.
• In-depth knowledge of performance marketing channels including email, online media, SEO, affiliate marketing, and social media.
• A growth mindset with a strong focus on KPIs, OKRs, and measurable results.
• Experience with web content management systems (CMS) and personalization technologies.
• Strong analytical skills with proficiency in Excel, Google Analytics, and Tableau preferred.
• Proven ability to simplify complex issues and communicate effectively with management and cross-functional stakeholders.
• Excellent organizational skills with a keen attention to detail during strategy execution.
• Ability to work independently while successfully influencing and collaborating across teams.
• Experience managing multiple initiatives and effectively assessing priorities based on impact.

Benefits & Perks

• Paid International Business Travel opportunities.
• Eligibility for our Workplace Flexibility Program: based in our beautiful Boston office with up to two days working from home per week under our pilot hybrid work model.
• Commitment to professional growth with a robust monthly calendar of trainings and workshops.
• Four weeks paid vacation in your first year, ten paid holidays, and two floating holidays.
• 25% company match on your 401(k) contributions.
• Market-leading medical, dental, and vision coverage, with options for life and disability insurance, legal and pet insurance.
• Access to Dependent care, healthcare, and commuter Flex Spending Accounts (FSAs).
• Fertility care and family-building support.
• Wellness benefits including onsite classes and a yearly fitness reimbursement.
• Frequent social and learning events, including access to our employee-run “EFinity” groups.
• A robust Employee Assistance Program.
• Tuition reimbursement and tenure-based sabbatical eligibility.
• EF Product Discounts on travel, international language schools, childcare solutions with our Au Pair product, and more.
• Discounts at local venues and businesses.

About EF Education First

For over 60 years, EF Education First has been a leader in international educational programs and culturally rich travel experiences. With programs delivered in more than 50 countries and offices in some of the world’s greatest cities, we are dedicated to breaking down barriers, fostering mutual understanding, and creating a better world through immersive travel and continuous learning.