Head of E-Commerce & Marketing

Reports To: CEO

About the Role

We are seeking a strategic and hands‑on Head of E-Commerce & Marketing to lead digital commerce, performance marketing, and brand growth initiatives for a nationally recognized fashion retail brand. This role will drive online revenue growth, customer acquisition, retention, and omnichannel strategy while leading cross‑functional teams and reporting directly to the CEO.

Key Responsibilities

• Own e‑commerce P&L and drive revenue growth
• Lead Shopify Plus optimization, CRO, UX, and merchandising
• Manage paid media, SEO, influencer, email, and SMS marketing
• Drive customer acquisition, retention, loyalty, and personalization strategies
• Lead brand campaigns, content strategy, and digital storytelling
• Collaborate across merchandising, retail, operations, and creative teams
• Mentor internal teams and manage agencies/vendors
• Track KPIs including ROAS, CAC, LTV, and conversion performance

Qualifications

• 8–10+ years in e‑commerce, digital marketing, or DTC retail
• 3+ years in a leadership role
• Strong experience with Shopify/Shopify Plus, Meta Ads, Google Ads, Klaviyo, and analytics tools
• Proven success scaling fashion, apparel, or retail brands
• Strong analytical, leadership, and communication skills

Preferred

• Experience in women’s fashion, plus‑size, or multicultural brands
• Omnichannel retail and retention marketing experience

What We Offer

• Executive leadership opportunity reporting to the CEO
• Competitive compensation + performance incentives
• High‑growth, collaborative work environment