Analyst, Digital Marketing

Position Overview

About Capacity: We believe the arts are essential to a thriving society and to the strength and vibrancy of every community. As the premier digital marketing consulting firm for culture and the arts, Capacity partners with the nation's leading cultural institutions to help them build audiences, deepen community engagement, and market smarter. Our client roster spans every corner of the arts ecosystem. Each year, we also produce Boot Camp, the country's leading digital marketing conference for the arts. We're bringing on a new group of Analysts to help power the foundation of our work and elevate the impact we deliver to our clients.

Key Responsibilities

• Support your team members in setting up and managing digital advertising campaigns, including:
  • Scheduling meetings
  • Managing task lists and deadlines (ex. Asana)
  • Drafting work orders
  • Communicating directly with clients (requesting content, reporting on results, etc.)
  • Observing and participating in client meetings
  • Managing a variety of digital platforms (including but not limited to Meta, Google, Reddit, TikTok, Streaming Audio, Programmatic)
  • Drafting campaign strategy
  • Building digital infrastructure (ex. audiences, tags, etc.)
  • Drafting and publishing client content
  • Pacing and optimizing campaigns
  • Analyzing and reporting on campaign results with an eye for actionable insights
  • Identifying actionable next steps from campaign data
• Work towards contributing to the business at-large by:
  • Serving as a platform specialist
  • Assisting or joining an internal task-force/committee
  • Developing and maintaining relationships with team members and clients
• Stay up to date on the digital landscape by:
  • Listening regularly to Capacity podcasts
  • Viewing Capacity livestreams
  • Reading company-published blog posts, case studies, and research

Required Qualifications

• This is an entry-level role – we will teach you everything you need to know.
• Demonstrated interest in the organizations we serve (interest can take many forms).
• Strong organizational and time management skills.
• Excellent and proactive written and verbal communication skills.
• Sound judgement in knowing when to seek guidance and when to independently problem-solve.
• Openness to learning new things, particularly technical skills.
• Ability to work independently from home and collaborate with a remote team.

Compensation

Compensation: $50,000 to $54,000.

Benefits & Perks

• Time Off & Flexibility: Four weeks of paid vacation plus at least 14 paid holidays; flexible holiday swap; half-day Fridays all year long; and a minimum of 6 weeks fully paid, gender-neutral parental leave.
• Financial Well-Being: A company-matched 401(k) plan (100% match up to 4%, available immediately), an $80/month home office stipend, pre-tax commuter benefits, and participation in our Employee Stock Ownership Program (ESOP).
• Health & Wellness: Competitive medical, dental, and vision plans – including options with $0 deductibles.
• Learning & Growth: Robust training and professional development opportunities, comprehensive onboarding with hands-on training on all company systems, and weekly internal education events.

Additional Requirements

• This is a fully remote company with no physical office – the role requires a significant amount of time on-camera for internal and external video calls.
• Applicants must be authorized to work for any employer in the U.S.; we cannot sponsor or take over sponsorship of employment Visas at this time.