Lead, Channel Marketing

Position Overview

At Under Armour, our values drive us to empower those who strive for more. As the Lead, Channel Marketing, you will craft account-specific go-to-market strategies and spearhead digital and retail marketing activations for key accounts including Academy, Scheels, and Golf/Run/Outdoor Specialty. You will partner with cross-functional teams to deliver consumer-focused campaigns that drive revenue, customer acquisition and loyalty. Base Compensation: $107,442.44 - $147,733.36 USD and a competitive Total Rewards package await the right candidate.

Key Responsibilities

• Lead planning and execution of targeted marketing activations that align with Americas and Global strategies.
• Deliver integrated marketing plans throughout the season and contribute to long range planning.
• Collaborate with regional cross-functional partners (category marketers, merchandising, sales, etc.) to align on account positioning and storytelling.
• Produce post-campaign analyses reporting on incremental sales, conversion, and loyalty.
• Author account-specific briefs and inform regional and Global category strategies as needed.
• Drive go-to-market timelines for campaigns including creative asset delivery and activation elements.
• Propose budgets for account activations for consideration in the overall regional investment approach.
• Partner with Marketing leadership to drive shared priorities, investments, and performance.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree with typically 8 years of relevant experience, or Master's degree with typically 6 years of relevant experience, or typically 12 years of relevant professional experience without a degree.
• Collaborative, solutions-focused, organized, detailed, deadline-driven, and resilient in a dynamic work environment.
• A consumer-first mindset with the ability to support strategies that drive preference and loyalty for Under Armour.
• Strong problem-solving skills with the ability to identify and propose timely solutions.
• High initiative with a strong level of curiosity and inventive thinking to differentiate the brand.
• Ability to recommend process improvements even without direct reports.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Collaborate with your team to support community initiatives.
• Under Armour Merchandise Discounts
• Competitive 401(k) Plan Matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates.
• Health & Fitness Benefits: Access to programs and discounts promoting physical activity and well-being.