Marketing Specialist-Recruitment
Temple University Health System, Inc.9 months ago
Philadelphia, PA, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Works closely with marketing, brand and recruitment staff to coordinate marketing and brand initiatives that attract and engage qualified candidates across a wide range of clinical and non-clinical positions, while increasing reputation and interest of Temple Health as an employer. This position is also responsible for ensuring graphic standards and brand consistency throughout the organization.
Key Responsibilities
- Develop, execute, and monitor job-specific marketing campaigns across digital channels, including social media, career sites, and job boards, in partnership with recruitment and digital teams.
- Collaborate with recruiters to tailor campaigns based on hiring priorities and market trends.
- Write, edit, and optimize recruitment content, including job postings, landing pages, digital ads, and email campaigns for clarity, engagement, and in partnership with colleagues for SEO best practices.
- Track and analyze campaign performance to refine targeting, messaging, and channels.
- Support the development and promotion of Temple Health's employer brand, ensuring consistency with brand and across all recruitment platforms.
- Partner with HR and marketing colleagues to identify and amplify employee stories, workplace culture, and institutional strengths in alignment with Temple Health brand.
- Stay current on recruitment marketing best practices and emerging digital platforms to maximize visibility and engagement.
Required Qualifications
- Education: Bachelor's Degree in a related field (Required)
- Experience Required: 3 years' experience in a similar role (Required)
Preferred Qualifications
- Qualifications: General Experience in healthcare recruitment (Preferred)
- Qualifications: General Experience with creative development such as graphic art and video production (Preferred)
Required Skills
Content Creation
Recruitment Marketing
Social Media Marketing
Digital Marketing
Campaign Management
Brand Consistency
SEO