Associate Director, Digital Marketing Analytics

Position Overview

Lead the Data Revolution in Healthcare Marketing as an Associate Director, Digital Marketing Analytics at CMI Media Group. In this strategic role, you will drive innovative measurement solutions, deliver impactful results for our clients, and make a real difference in the healthcare industry.

Key Responsibilities

• Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
• Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
• Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all aspects of digital marketing analytics.
• Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
• Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies to drive innovation within the department.

Required Qualifications

• Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies to push the boundaries of digital marketing analytics.
• Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Benefits & Perks

• Purpose-Driven Work: Impact healthcare outcomes by driving effective marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development and a culture that values continuous learning.
• Supportive Culture & Compensation: Enjoy a competitive base salary range of $70,000 to $140,000 and a comprehensive benefits package. For more details, please visit benefits page.