Director of TikTok Marketing and Social Commerce
Confidential3 months ago
Detroit, MI, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Director of TikTok Marketing and Social Commerce
Position Overview
Join a fast-growing eCommerce company that is shaping the future of online shopping. As the Director of TikTok Marketing and Social Commerce, you will be instrumental in crafting and executing an impactful TikTok growth strategy that elevates brand visibility and drives substantial sales growth. This role involves overseeing all facets of TikTok operations—from managing an extensive creator and influencer network to ensuring the success of TikTok Shop initiatives including listings, campaigns, and live commerce events. Embrace a hands-on, data-driven approach to innovation and strategic leadership, working closely with cross-functional teams to achieve dynamic growth objectives. Travel: Less than 10%
Key Responsibilities
- Lead the development and implementation of an impactful TikTok growth strategy.
- Oversee all aspects of TikTok operations, including building and managing a robust creator and influencer network.
- Manage performance for TikTok Shop, encompassing listings, campaigns, and live commerce events.
- Track emerging TikTok trends and integrate innovative strategies to secure a forefront position on the platform.
- Collaborate with cross-functional teams to drive significant sales growth and achieve company objectives.
Required Skills
Social Commerce
Data-driven Decision Making
Performance Metrics
Content Strategy
Creator Network Management
Influencer Marketing
E-commerce
Campaign Management
Digital Marketing
TikTok Marketing