Social Media Manager

Job Summary

Responsible for social media optimization through production and planning. Determine overall Internet marketing strategy and vision for social media channels and online communities, including RSS feeds, social news, blogs, images, and video. Establish an organizational marketing plan to attain sales and profitability goals. Utilize all forms of paid, owned, shared, and earned social media to project and protect the organization's image. Evaluate the effectiveness of social media marketing programs and initiatives, making changes as needed. Collaborate with technology and marketing departments in the identification of technologies and functional specifications for social media. Ensure systems capacity meets organizational needs.

Essential Duties and Responsibilities

include the following. Other duties may be assigned.

• Manage social media marketing campaigns and day-to-day activities, including:
• Develop a comprehensive Social Media Strategy
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video, and written).
• Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create, and manage promotions, and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues, and answering questions where appropriate.
• Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organizational elements to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company.
• Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.
• Analyze, review, and report on the effectiveness of campaigns to maximize results.

Supervisory Responsibilities

This job does not supervise exempt or non-exempt employees.

Qualifications

• Excellent verbal and written communication skills
• Experience with Hootsuite, SalesForce Marketing Cloud, Sprout Social, or HubSpot
• Knowledge of Photoshop, Illustrator, and Google Analytics
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Knowledge of Search Engine Optimization (SEO) best practices
• Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
• Experience identifying and creating campaigns for the target audience
• Excellent analytical and time-management skills
• Strong project management skills with the ability to supervise multiple projects

Education and/or Experience

• Bachelor’s degree in marketing, PR, or related field
• Two years of social media management experience

Language Skills

Excellent written and verbal communication skills, including writing and proofreading. Ability to communicate information effectively and persuasively. Ability to read and interpret documents.

Mathematical Skills

Basic math functions such as addition, subtraction, multiplication, division, and analytical skills.

Reasoning Ability

Strong analytical and problem-solving skills. Ability to manage projects and prioritize the next steps with diverse peer and senior teams. Must be able to work independently with minimal supervision.

Computer Skills

Requires advanced computer skills, and familiarity with website content management, Microsoft Office (Word, Excel, PowerPoint, Access).

Physical Demands

The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand and walk for at least 50% of the workday, with repetitive wrist, hand, or finger movement (while operating computer equipment), occasional bending, stooping, eye-hand coordination (keyboard typing), hearing and talking, and extended periods of reading fine print.

The employee must maintain regular and acceptable attendance at such levels as determined at the company's sole discretion. The employee must be available and willing to work on-site, and for such hours per day or hours per week as the company determines it is necessary or desirable to meet its business needs.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

KEY COMPETENCIES

• Adaptability - Demonstrate the ability to work in a fast-paced environment to ensure the results are achieved and/or exceeded.
• Planning and Organizing - Establishing courses of action for self and others to ensure that work is completed efficiently.
• Detail/Quality Orientation – Must be able to apply a high level of focus on paying attention to all details and aspects of a job or process to avoid substandard outputs. Ensure that the integrity of data is always protected.
• Multi-Tasking – Must be able to multitask, streamline operations, and expedite processing of personnel, materials, and programming.
• Customer Focus - Consider customer needs when developing content to ensure that needs are met.
• Communication - Conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
• Teamwork - Building Positive Working Relationships (Teamwork/Collaboration). Developing and using collaborative relationships to facilitate the accomplishment of work goals.