Director Growth Strategy

About Darkroom

Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record speaks for itself: billions in attributable revenue driven across e‑commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio. What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising.

About The Role

As a Director of Growth Strategy, you will be responsible for a small portfolio of game‑changing brands that have engaged with Darkroom to accelerate their growth. You are one‑half management consultant — dissecting inefficiencies within the business and marketing programs — and one‑half marketing strategy leader, building and orchestrating a Darkroom team meant to deliver growth. This client‑facing position is meant for the best and brightest in growth marketing and media strategy, capable of leveraging a unique skill set.

Perfect candidates will be obsessed with growth strategy for consumer brands, experts at deploying efficient omni‑channel paid advertising campaigns that deliver impact, and have particular expertise in growing the DTC channel. You should be comfortable managing the go‑to‑market for fast‑growth emerging brands pre‑revenue as well as managing a $50 M DTC P&L for a household consumer brand.

This position is the most senior role on a Darkroom omni‑channel client engagement (meaning the client may be working with us across multiple sales channels — Amazon, DTC, TikTok Shop, Retail). Being successful in this role requires mastery of the DTC function, a willingness to understand and master how integrated paid media drives growth impact on other channels, and effective communication across teams and departments. You will directly manage the relationship with the client, scale ad accounts upwards of $1 M USD per month, and exhibit excellent client relationship management skills. You will also drive growth strategy, funnel construction, and performance marketing.

You’ll report to the Managing Director of the department and play a key role in scaling Darkroom’s footprint across a portfolio of high‑growth consumer brands. You’ll own full‑funnel advertising efforts, including weekly client team touch‑bases and QBRs, while working closely with all Darkroom teams to ensure performance goals are met.

What you’ll do

• Develop integrated growth strategies that deliver millions in yearly growth for clients.
• Develop campaigns where all marketing channels work together and clearly articulate overall themes and trends across the paid media plan.
• Work on financial projections, budgets, P&L, and other financial documents to share internally, with the client, and to serve as a north star for work.
• Collaborate with the data team to deliver financial projections, customer cohort analyses, and media plans.
• Work with Darkroom Finance to project client spend and increase it based on performance.
• Leverage data insights to develop unique marketing strategies across various industries.
• Lead multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts across the globe for your client portfolio.
• Work with Darkroom success to develop fractional and dedicated marketing org charts based on client needs.

You should apply if this sounds like you

• 10+ years of paid media experience with a minimum of 7 years in DTC or E‑Commerce.
• Master of the DTC P&L and comfortable engaging in discussions around contribution margin, new customer revenue, and repeat revenue.
• Understand revenue as a derivative of AOV, CVR, CPM, and traffic, and can articulate this in a marketing pro‑forma.
• Willingness to understand and master how integrated paid media drives growth impact on other channels such as Amazon and Retail.
• Master of constructing e‑commerce funnels that include irresistible offers, healthy AOV, and speak to the UVPs of a product, and can build creative strategies and communicate them clearly to the client.
• Excited by complex challenges that require innovative marketing strategies to unlock scale.
• 5‑10 year plan to become a CMO or CEO of your own brand.
• Excited by the challenge to work at the intersection of growth marketing, creative advertising, and financial analysis.
• Acute attention to detail and capable of project managing large teams with various functions.
• Flexible, able to understand shifting client needs, deal with ambiguity, and adapt to the situation.
• Not afraid to lead and deliver thoughtful direction that keeps projects on track.
• Proficient in financial projections, dealing with P/Ls, and comfortable defending strategies before private equity firms, CEOs, CFOs, or a management team.
• Excited to work with innovative data models that give unique insights into product, customer, and marketing data.
• Know the entire acquisition marketing landscape and have a perspective on building world‑class campaigns with the appropriate attribution methodologies.
• Comfortable building teams and directing retention, paid media, creative, and data teams in harmony to deliver efficient growth.
• Experience in online sales channel strategies: Shopify, Amazon, third‑party fulfillment, and wholesale.
• Understand media measurement and differences between MTA, MMM, and in‑platform attribution, and are keen to think about the best measurement for clients.

What It's Like To Work At Darkroom

Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world‑class talent building something remarkable. We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Remote‑First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in‑office time. Hub locations include the Brazil and Spain.
• Health & Wellness: Company‑sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit‑sharing opportunities to help you save and grow as the company grows.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

Our Hiring Process and Compensation

The hiring process typically follows three stages: phone screen, hiring manager, and executive calls.

Compensation

The base salary range for this role is $140,000 per year, applicable to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range is determined by experience, skills, and qualifications. This role is also eligible for performance‑based compensation. A summary of benefits is listed above.

Equal Opportunity Statement

Darkroom is an equal‑opportunity workplace — dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.