Senior Analyst, Performance Analytics

Position Overview

RVO Health is seeking a Senior Associate, Marketing Performance Analyst to help drive our mission of health and wellbeing for everyone. In this pivotal role, you will analyze and optimize marketing performance across various channels – with a focus on Healthline and Healthgrades – and transform data into actionable insights. The role is hybrid, based in New York City (250 Park Avenue South, 6th FL New York, NY 10003), with in-office work Tuesday through Thursday and optional remote work on Mondays and Fridays.

Key Responsibilities

• Develop and maintain comprehensive reporting systems to track key performance indicators (KPIs) and metrics, generating actionable insights on channel performance and campaign effectiveness.
• Monitor and analyze performance across various marketing channels (website, social, email), collaborating with the Lifecycle Marketing team to optimize acquisition, engagement, and revenue goals.
• Analyze user data to identify behaviors and trends across their journey, employing data modeling to uncover growth opportunities.
• Create and enhance forecasting models to predict initiative-level impact and track progress toward annual goals.
• Design and implement metrics to measure the long-term value of known users, including customer lifetime value (CLV) and retention rates.
• Utilize incrementality and holdout methodologies to measure the true impact of marketing campaigns and inform budget allocation.
• Collaborate with product, acquisition, audience development, and editorial teams to drive acquisition, engagement, and revenue growth.
• Prepare and present detailed reports and recommendations on marketing performance to senior management and stakeholders.

Required Qualifications

• Relevant experience in Analytics, Statistics, or Data Science.
• Minimum of 2 years’ experience in Marketing Analytics with a proven track record of influencing strategy.
• Expert proficiency with SQL; familiarity with Looker is a plus.
• Solid understanding of standard attribution methodologies for digital channels including website, email, and social media.
• Experience with Python and/or R.
• Proficiency in A/B testing, multivariate strategies, and test planning.
• Experience with incrementality and holdout methodologies.
• Ability to align analytics with strategic business goals and influence decision-making through data-driven insights.

Benefits & Perks

• Starting Salary: $80,000.00 - $112,000.00 (Note: Actual salary is based on geographic location, qualifications, and experience)
• Access to a free Udemy for Business subscription – thousands of hours of learning content.
• Health Insurance Coverage (medical, dental, and vision).
• Life Insurance.
• Short and Long-Term Disability Insurance.
• Flexible Spending Accounts.
• Paid Time Off and Holiday Pay.
• 401(k) with match.
• Employee Assistance Program.
• Paid Parental Bonding Benefit Program.
• Pharmacy Benefits and Income Protection Plans.
• Pet Services Plans, Mental Health Support, and Wellness Coaching.
• HSA (Health Savings Account) and Commuter Benefits.
• Gym & Fitness Center Discount Program.