Director of Sales | Hotel Sales & Business Development | Holiday Inn

Director of Sales | Hotel Sales & Business Development

Holiday Inn & Suites St. Cloud – St. Cloud, MN

Compensation & Benefits

• Salary Range: $85,000 – $95,000 annually plus incentive and bonus opportunities
• Medical starting at $50 a month plus Dental, and Vision Insurance
• Company-paid Life Insurance
• Short-Term and Long-Term Disability
• 401(k) with company participation
• Paid Time Off (PTO)
• Hotel discounts
• Professional development and advancement opportunities

Property Description

The Holiday Inn & Suites St. Cloud is a full-service hotel and conference destination located in the St. Cloud market of Central Minnesota. The property features 250 guest rooms and suites, conference and meeting space, banquet facilities, and Legends Bar & Grill, a high-volume restaurant and bar serving hotel guests, business travelers, sports teams, conferences, weddings, catering and the local community.

The hotel serves a diverse mix of corporate, group, leisure, conference, sports, extended stay, and event business generated through regional business activity, tourism, youth and amateur sports, healthcare, higher education, and year-round community events.

Role Description

The Director of Sales is a full-time, on-site hotel sales leadership role responsible for driving occupancy, ADR, banquet revenue, revenue generation, and overall hotel revenue growth through proactive sales activity, outside sales efforts, business development, account acquisition, prospecting, client retention, relationship management, and strategic sales planning.

This position is responsible for developing and executing sales strategies that generate new business opportunities across corporate accounts, group sales, conference business, sports travel, leisure travel, weddings, meetings, catering and extended stay segments. Responsibilities include outside sales calls, lead generation, pipeline management, networking, client meetings, site visits, contract negotiation, proposal development, and closing new business opportunities.

The Director of Sales will maintain and expand strategic accounts, strengthen client retention efforts, develop local business partnerships, analyze market trends and competitor activity, manage sales forecasting and reporting, and collaborate with hotel leadership to align pricing, promotions, and revenue strategies with overall property goals.

Additional responsibilities include representing the hotel at networking events, trade shows, and community organizations while partnering with operations teams to ensure successful execution of group and event business.

Qualifications

• Strong hotel sales, hospitality sales, business development, or B2B sales experience
• Proven success in lead generation, prospecting, outside sales, account acquisition, and closing business
• Experience managing corporate accounts, group sales, conference sales, or event sales preferred
• Experience with CRM systems, sales reporting, forecasting, and pipeline management
• Strong client relationship management and customer retention skills
• Excellent communication, presentation, negotiation, and networking abilities
• Strong organizational and analytical skills with the ability to manage multiple priorities and deadlines
• Previous Director of Sales, Hotel Sales Manager, Business Development Manager, or Hospitality Sales experience strongly preferred
• Bachelor’s degree in Business, Hospitality Management, Marketing, or related field preferred, or equivalent experience
• Ability to work on-site in St. Cloud, MN and travel locally for client meetings, outside sales activity, networking, and business development efforts as needed

Skills:

• Analysis Skills
• Business Development
• Business-to-Business (B2B)
• Catering Services
• Communication Skills
• Compensation and Benefits
• Competitive Research
• Conferences
• Contract Negotiation
• Customer Acquisition
• Customer Relationship Management (CRM)
• Customer Relationship Management (CRM) Systems
• Customer Retention/Renewal
• Dental Insurance
• Field Sales
• Healthcare
• Higher Education
• Hospitality Revenue
• Hotel Management
• Lead Generation
• Leadership
• Life Insurance
• Market Trend Analysis
• Marketing
• Mergers and Acquisitions
• Multitasking
• Negotiation Skills
• Networking Events
• Organizational Skills
• Pricing
• Promotional Strategy
• Proposal Development
• Revenue Growth
• Revenue/Sales Reporting
• Sales
• Sales Closing Skills
• Sales Forecasting
• Sales Management
• Sales Pipeline
• Sales Prospecting
• Sales Strategy
• Sports
• Strategic Accounts
• Strategic Planning
• Time Management
• Trade Shows
• Travel Industry
• Vision Plan
• Waitressing

St Cloud Hotel Group LLC