Senior Marketing Lead, Career

Position Overview

At Mercer, we make a difference by advancing the health, wealth, and careers of millions of people. We are seeking a highly collaborative and experienced Senior Marketing Lead for our Career line of business. In this role, you will work closely with global business and marketing teams to develop and execute innovative brand and digital marketing strategies that enhance Mercer’s intellectual capital, strengthen our brand, and drive demand generation.

Key Responsibilities

• Manage the global career marketing team and evolve work processes, campaign development, and analytics across both advisory and product businesses.
• Lead the development of marketing strategies and campaigns to drive engagement for the global Career business.
• Collaborate with cross-functional teams to create compelling digital content including articles, whitepapers, videos, and infographics.
• Leverage technology platforms and tools by partnering with internal stakeholders and external partners to enhance digital marketing capabilities.
• Serve as a collaborative self-starter driving innovative marketing solutions and providing guidance to the team.
• Develop and manage global marketing strategies that competitively position Mercer’s Career Practice and drive revenue growth.
• Manage external agency partners and key partnerships to execute marketing initiatives.
• Monitor and analyze digital marketing performance metrics to optimize campaigns.
• Stay up to date with industry trends and best practices, recommending innovative strategies to enhance Mercer’s digital presence.

Required Qualifications

• Bachelor’s degree (Master’s preferred) or equivalent work experience.
• Minimum of 10 years of global experience within Human Capital or professional services.
• Proven experience in digital marketing with a focus on brand and demand generation.
• Strong knowledge of digital marketing channels, tools, and best practices (social media, email marketing, SEO, SEM, content marketing).
• Excellent analytical skills with the ability to interpret data and drive actionable insights.
• Familiarity with marketing tools and platforms such as MPower is a plus.

Preferred Qualifications

• Creative and innovative thinker with deep expertise in the Human Capital space.
• Structured approach to testing, learning, iterating, and mentoring others.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
• Strong intellectual curiosity with the ability to distill complex content and communicate it clearly.
• Collaborative mindset with the ability to work effectively with cross-functional teams.
• Strong leadership, management, and problem-solving skills.
• Exceptional written and verbal communication skills.

Benefits & Perks

• Compensation: Base salary range of $119,800 to $239,600 with eligibility for performance-based incentives. The base pay will be determined based on experience, skills, training, location, certifications, education, and applicable laws.
• Total Rewards: Competitive total rewards package including health and welfare benefits, tuition assistance, 401K savings, retirement programs, and employee assistance programs.
• Professional development opportunities, interesting work, and supportive leadership.
• A vibrant and inclusive work culture with opportunities for career advancement and impact for colleagues, clients, and communities.