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Digital Content Specialist

City of Kirkland8 months ago
Kirkland, WA, United States
Remote
Full-time
Junior Level (1-3 years)
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Job Description

Responsibilities

  • Develops and produces creative digital content—including stories, photos, videos, and graphics—that highlight City programs, services, and policies.
  • Collaborates with Communications staff and other departments to identify story opportunities and develop content plans for key projects and campaigns.
  • Drafts clear, engaging, and accessible written content for web pages, blogs, and social media posts.
  • Designs and edits digital graphics, infographics, and short videos to support storytelling and outreach efforts.
  • Supports the maintenance and continual improvement of the City’s website and intranet by updating content, improving accessibility, and ensuring consistent tone and style.
  • Ensures digital content aligns with the City’s brand, accessibility standards, and communications goals.
  • Uses analytics and audience insights to evaluate the effectiveness of digital content and recommend improvements.
  • Provides photography and videography support for City events and initiatives.

Requirements

  • Education: Associate Degree in Design or Development such as Web Development, Graphic Design, Videography, or related field.
  • Experience: 2 years of professional experience in a related field.
  • Or: In place of the above requirements, the incumbent may possess any combination of relevant education and experience which would demonstrate the individual’s knowledge, skill, and ability to proficiently perform the essential duties and responsibilities listed above.
  • Knowledge of: Principles and best practices of digital storytelling, communications, and public information.
  • Web content strategy, accessibility, and usability standards.
  • Graphic design, photography, and video production techniques for digital platforms.
  • Writing and editing for web and social media, including plain language and AP Style.
  • Brand management and visual identity systems.
  • Methods for analyzing digital metrics and user engagement to improve content effectiveness.

Required Skills

Digital metrics analysis
Web content strategy
Accessibility standards
Photography
Communications
Graphic design
Brand management
Writing and editing
Video production
Digital storytelling