Marketing Data Strategy Manager

Position Overview

AAA Club Alliance is currently seeking a full-time Marketing Data Strategy Manager to join our team.Location: Wilmington, DE; Cincinnati, OH; Worthington, OH.Schedule: Hybrid work schedule with on-site presence required Tuesday through Thursday.
In this role, you will be responsible for developing and executing a comprehensive data strategy for the marketing organization, ensuring data quality and governance, and partnering with cross-functional teams to drive data-driven marketing initiatives.

Key Responsibilities

• Define and implement a clear data strategy for the marketing organization.
• Act as the primary advocate for how marketing teams use data—what exists, how it’s structured, and how it can be applied.
• Develop documentation, training materials, and guidelines to increase data literacy and strengthen marketing’s ability to execute data-driven campaigns.
• Partner with marketing stakeholders to identify new opportunities for data-led improvements.
• Lead efforts to enhance prospecting and customer data through enrichment tools, third-party sources, and new integrations.
• Evaluate and recommend enrichment partners that support improved targeting and segmentation.
• Ensure enriched data is compliant, governed, and fully usable within marketing platforms.
• Maintain high standards of data quality, ensuring marketing data is clean, accurate, current, and consistent.
• Build and manage data hygiene and governance processes that support reliable, trustworthy data across systems.
• Work closely with IT and data engineering teams to resolve data gaps, inaccuracies, and pipeline issues.
• Partner with CRM, lifecycle, product marketing, and digital experience teams to enable segmentation, triggers, personalization rules, and journey logic.
• Collaborate with MarTech platform owners to ensure systems are fully prepared to support personalization at scale.
• Work closely with digital teams to ensure data powers onsite and cross-channel personalization.
• Collaborate with external vendors and internal analytics teams to continuously enhance marketing’s data environment and capabilities.
• Perform other duties as assigned.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Data Analytics, Business, or a related field (Master’s preferred).
• Experience Required: 5 years minimum in marketing operations, MarTech, data strategy, CRM, or related fields.
• Proven experience with data governance, enrichment, and quality frameworks.
• Familiarity with CDPs, Customer Relationship Management (CRM) platforms, and marketing technology ecosystems.

Preferred Qualifications

• Understanding of data architecture, integrations, and compliance standards.
• Knowledge of marketing data structures and lifecycle management.
• Familiarity with data governance principles and compliance regulations (e.g., GDPR, CCPA).
• Experience with MarTech platforms such as Salesforce, Adobe Experience Cloud, and various CDPs.
• Proficiency in data analysis and interpretation for marketing use cases.
• Ability to evaluate vendors and plan integrations.
• Skill in translating complex data concepts into actionable marketing strategies.

Benefits & Perks

• Compensation: Competitive salary commensurate with experience.
• Benefits: Comprehensive health benefits package, including Medical, Dental, and Vision options.
• Up to three weeks of paid time off accrued during your first year, with additional PTO for full-time associates.
• Annual Bonus Plan and a 401(K) plan with company match up to 7%.
• Professional development opportunities, tuition reimbursement, and continual learning reimbursement up to $5,250 per year.
• Paid time off to volunteer and company-sponsored volunteer events throughout the year.
• Additional perks including a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, and Short Term/Long Term Disability coverage.