Senior Lead Product Manager-Debit Cards

Position Overview

Wells Fargo is seeking a Senior Lead Product Manager for Debit Cards within Consumer Small & Business Banking. This role elevates Wells Fargo’s leading position in Debit Card and Digital Payments through strategic thinking, product leadership, and initiative execution. The successful candidate will drive innovation in debit cards and digital wallets, manage the full product lifecycle, and collaborate across teams to deliver enhanced customer experiences. Compensation: $139,000 - $239,000 annually (actual salary is determined by location, experience, and qualifications).

Key Responsibilities

• Lead strategic product vision and execution by monitoring market trends, shaping and maintaining the roadmap for Family Banking debit card products and broader segmentation priorities.
• Drive growth in digital payments and wallets across penetration, activation, and usage metrics.
• Collaborate with cross-functional teams—including Payments, Credit Card, Merchant Services, Lending, Digital, Marketing, Fraud, Legal, and Risk—to deliver cutting-edge capabilities and ensure seamless product lifecycle management.
• Provide business leadership for strategy delivery.
• Manage the full product lifecycle, including end-of-life transitions aligned with market needs.
• Plan and establish requirements for core debit card products and digital wallet/payment features.
• Shape the consumer experience by developing detailed Family Banking and Youth product plans.
• Build go-to-market strategies, define success metrics, and secure business case approvals.
• Serve as a technical or portfolio subject matter expert, partnering with internal and external teams to drive product success.
• Oversee development activities, identify gaps, manage testing, and drive implementation.
• Promote and adhere to risk management processes, controls, and procedures throughout the product lifecycle.
• Stay ahead of market trends including industry, competitive, and technology developments such as contactless payments, IoT, new wallets, and tokenization.
• Identify unmet customer needs and translate insights into innovative digital wallet and payment solutions.
• Track and report on financial, consumer, product, and market metrics to evaluate success and inform future strategies.

Required Qualifications

• 7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience (or equivalent through work experience, training, military experience, or education).

Preferred Qualifications

• Proven product strategy development experience.
• Deep understanding of customer segmentation, mobile technologies, and the digital payments ecosystem.
• Expertise in analyzing segment data, identifying opportunities, and prioritizing high-value initiatives.
• Experience in digital payments, digital channels, or fintech.
• Knowledge of Agile and speed-to-market project methodologies.
• Strong understanding of roadmap development, strategy creation, and lifecycle management from ideation to delivery.
• Expert proficiency in Microsoft PowerPoint and Excel, with skills in advanced data visualizations and complex data analysis.
• Proven ability to build and maintain strong relationships and partnerships.
• Ability to research and stay current on industry trends and evolving customer preferences.
• Demonstrated track record of delivering results in a dynamic environment.
• Self-starter with high energy and motivation; capable of working independently.
• Demonstrated leadership and collaboration experience across cross-functional teams.
• Excellent communication skills (written, verbal, and presentation).
• Outstanding problem-solving and analytical skills with an ability to translate insights into strategic imperatives.
• Ability to influence and collaborate at all organizational levels.
• MBA strongly preferred.

Benefits & Perks

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement